Cirque du Soleil L'eau de Parfum Comes in an Art Deco Bottle
Michael Hemsworth — May 11, 2024 — Fashion
References: flower-shop.co & beautypackaging
Cirque du Soleil L'eau de Parfum has been created in partnership with the Flower Shop Perfumes Co. as the first fragrance from the entertainment group that's perfect for avid fans to pick up.
The perfume is arriving to coincide with the brand's 40th anniversary and comes in an Art Deco-style bottle that includes a tiered top with a ridged gold stopper topped with a large sun rising over the moon. The fragrance is reported to have notes of bergamot, red apple, iris, cotton candy, freesia, sandalwood, popcorn, vanilla bean and caramelized amber.
Director of Licensing and Collaborations at Cirque du Soleil Entertainment Group Eleni Planet spoke on the new Cirque du Soleil L'eau de Parfum saying, "In our 40th year in business, we are continuing to evolve beyond our live show offerings and tap into additional creative avenues, which is why we are thrilled to announce this fragrance with Flower Shop. Consumers around the globe can now experience the awe found in our iconic shows and share the joy of Cirque du Soleil every day.”
The perfume is arriving to coincide with the brand's 40th anniversary and comes in an Art Deco-style bottle that includes a tiered top with a ridged gold stopper topped with a large sun rising over the moon. The fragrance is reported to have notes of bergamot, red apple, iris, cotton candy, freesia, sandalwood, popcorn, vanilla bean and caramelized amber.
Director of Licensing and Collaborations at Cirque du Soleil Entertainment Group Eleni Planet spoke on the new Cirque du Soleil L'eau de Parfum saying, "In our 40th year in business, we are continuing to evolve beyond our live show offerings and tap into additional creative avenues, which is why we are thrilled to announce this fragrance with Flower Shop. Consumers around the globe can now experience the awe found in our iconic shows and share the joy of Cirque du Soleil every day.”
Trend Themes
1. Cirque Du Soleil-inspired Fragrances - The evolution of creating fragrances inspired by iconic entertainment brands opens up new avenues for fan engagement and brand extension.
2. Art Deco Packaging in Perfumery - Incorporating Art Deco elements into perfume packaging creates a luxurious and nostalgic experience for consumers seeking unique and visually appealing products.
3. Multi-sensory Brand Collaborations - Collaborations between entertainment groups and perfume brands offer consumers a multi-sensory experience that enhances brand loyalty and cultural connections.
Industry Implications
1. Fragrance - The fragrance industry has the opportunity to explore innovative partnerships with entertainment companies to create themed scents that resonate with loyal fans.
2. Packaging Design - The packaging design industry can leverage Art Deco aesthetics to bring a touch of elegance and sophistication to product packaging across various sectors, including perfumery.
3. Brand Collaborations - The practice of brand collaborations presents a valuable opportunity for industries to combine expertise and creativity, resulting in unique products that cater to diverse consumer preferences.
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