Issey Miyake works in collaboration with New Balance for the first time and the two shine a spotlight on the MT10 sneaker model. It is joining the seasonal Spring/Summer 2024 roster with a standout stealthy aesthetic. The sleek silhouette takes the iconic shoe from the 2010s running Minimus line as the canvas. The original shape is retained and further elevated by a lightweight build. It comes in muted colorways such as black, white, and blue-green.
The Issey Miyake design team talks about the structure to Highsnobiety, stating "Satoshi Kondo found many connections between the concept and the design of the original MT10 and the theme of the SS24 collection. They both covey this notion of sensuous physicality, and that clothing, as well as footwear, are considered and treated (in the design sense) as integral parts of the human body."
Image Credit: Issey Miyake
Key Themes Behind This Trend
- Stealthy Aesthetic Sneakers
- Exploring the intersection of fashion and sportswear with a minimalist approach through stealthy colorways and sleek silhouettes.
- Clothing-footwear Integration
- Blurring the lines between apparel and footwear by treating them as essential components of the human body, emphasizing sensuous physicality.
- Collaborative Design Partnerships
- Driving innovation through cross-industry collaborations between high-fashion designers and athletic footwear brands for mutually beneficial product remixes.
Where This Applies
- Fashion Design
- Revolutionizing traditional fashion design by infusing sportswear elements into high-end collections, creating a new wave of minimalist luxury.
- Footwear Manufacturing
- Elevating footwear production processes by incorporating lightweight materials and preserving original shoe designs while adapting to modern consumer preferences.
- Retail and Consumer Goods
- Transforming the retail landscape by offering consumers innovative collaborations between renowned fashion houses and athletic brands, catering to evolving style preferences.
