Kengo Kuma works in collaboration with ASICS once again as the duo presents its variation of the Archisite ORU sneaker model. The Japanese architect adds his own personal touches to the silhouette, highlighting the clear overlay over the upper. The slightly translucent build coats the shoe before it is complete with bungee ties and an ASICS logo applied by a stitched finish.
Laying under the clear coating is the iconic woven concept by the architect. This is reminiscent of the ASICS MEtaRide AMU sneaker that was unveiled in 2019. The new collaboration also nods to the architect's work with Fendi for the SS24 series recently. The Archisite ORU is set to launch on April 3rd during an exclusive event for OneASICS members.
Image Credit: ASICS
Why This Trend Is Growing
- Clear Overlay Trend
- Opportunity for brands to experiment with translucent materials for a modern aesthetic.
- Architectural Collaboration Trend
- Potential for architects to partner with fashion brands for unique product design.
- Exclusive Event Launch Trend
- Opportunity for brands to create buzz by launching products at exclusive events.
Industries Being Reshaped
- Footwear Industry
- Innovative collaborations between architects and footwear brands offering new design possibilities.
- Fashion Industry
- Blending architecture with fashion to create avant-garde products and connect with design-oriented consumers.
- Event Management Industry
- Creating exclusivity through special launch events to elevate brand image and generate excitement.
