Iconic British heritage brand Ben Sherman is set to launch a NYC concept store for the fall and holiday shopping season.
The store is set to carry the entire Ben Sherman collection, including casualwear, accessories, footwear and limited-edition pieces. In the new concept store, the brand will also be dedicating space for live in-store performances and a full-service shirt bar. This station pays tribute to the button-down shirt that launched the brand into success in the 1960s, and the in-store bar will offer hundreds of styles and colors for consumers to choose from.
The Ben Sherman NYC concept store will be a destination where people may find a full stock of the unisex styles created in collaboration with Henry Holland.