For Fall/Winter 2018, contemporary streetwear label Alive & More releases a tie-dye clothing collection, ultimately subscribing to the recent surge of psychedelia-informed fashion. The latest drop by the East London brand is relatively simple and consists of a range of colorful hoodies and tees. The Fall/Winter release is given the name 'WAR READY GEN 001' — a name that potentially has some socio-political implications.
The colorway that Alive & More selected for its tie-dye clothing collections utilizes green, purple and orange as bases. The hoodies and the tees are adorned with bold graphics that feature the streetwear label's logo on the front, as well as on the back. The lookbook for the Fall/Winter 2018 capsule is also quite interesting — instead of the entire tie-dye clothing article, the photoshoot delivers portrait images of the model.