Streetwear label Just Don works in collaboration with New York City-based fashion retailer Moda Operandi on an inaugural collection of men's sportswear for the Spring/Summer 2019 season. The seasonal pieces draw inspiration from traditional Americana design from a sporty approach, alternated through a luxurious perspective. There are four different subsections of the collection -- Team Jungle, Team X, The Sound, and The Islanders. The overarching design approach surrounds designs including floral prints, leopard prints, tie-dye, and largely fitted silhouettes as a nod to streetwear culture.
Designer Don C aims to evoke a league of different teams that represent a sports arena by splitting up the collection into four categories. He expresses that his label comes from the roots of what sports stand for, and his designs honor luxury sport by blending with fashionable approaches.
Key Themes Behind This Trend
- Luxe Sportswear
- Incorporating luxurious elements into sportswear designs.
- Streetwear Collaboration
- Collaborations between streetwear labels and fashion retailers to create unique collections.
- Floral Prints and Animal Prints
- Incorporating floral and animal prints into sportswear designs.
Where This Applies
- Fashion Retail
- New opportunities for fashion retailers to collaborate with streetwear labels and offer unique sportswear collections.
- Streetwear
- Opportunities for streetwear labels to expand into the luxury market through collaborations.
- Textile Printing
- Increased demand for textile printing services to create sportswear designs featuring floral and animal prints.
