Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

IUTER's SS 2018 Draws Inspiration from Skateboarding and Surf

 - May 8, 2018
References: iuter & highsnobiety
IUTER launches its offerings for Spring/Summer 2018 and the ensembles boast the vibes of laidback and relaxed streetwear. The 'Time to Play' capsule is strongly characterized by a recurring mischievous illustration and dark tie-dye patterns.

The Spring/Summer 2018 line-up is launched by the Italian brand in honor of the Milan Skate & Surf Film Festival. IUTER is the official partner of the event and it really comes as no surprise that the relaxed streetwear, as well as the accompanying lookbook, are strongly influenced by the lifestyle choices of individuals who embrace the chill vibes of skateboarding and surf cultures. From early morning cereals before hitting the waves to the ultra-classic look when filming your friend's switch kickflip, the vibe of the relaxed streetwear is communicated to perfection.