The Ones 2 Watch 'Hidden Depths' image series revives 90s grunge looks for a new generation of fashion fans. The series is captured by photographer Sam Wong, spotlighting chromatic, blurred and candid stills. The images are also shown as unposed and include both indoor and outdoor takes.
Model Gemma fronts the editorial and sports a wardrobe of classic grunge staples like plaid tank dresses, graphic, oversized tees and chunky footwear that is menswear-inspired.
As the fashion industry continues to rework 90s-inspired silhouettes, both runway offerings and street style looks are paying homage to the iconic decade. The Ones 2 Watch Hidden Depths series is reflective of the decade's evolving influence on today's fashion and highlights a wardrobe that is chic. comfortable and effortless all at once.
Why This Trend Is Growing
- 90s Grunge Revival
- There is an opportunity to capitalize on the resurgence of 90s grunge fashion by creating modern, updated versions of classic grunge staples.
- Chromatic, Blurred, and Candid Stills
- The use of chromatic, blurred, and candid stills in fashion photography presents an opportunity to create unique and visually striking editorials that stand out from traditional fashion shoots.
- Reworking 90s-inspired Silhouettes
- The reworking of 90s-inspired silhouettes in both runway offerings and street style looks opens up opportunities for fashion brands to create nostalgic yet contemporary designs that appeal to a wide range of consumers.
Industries Being Reshaped
- Fashion Photography
- The use of unconventional photography techniques, such as chromatic, blurred, and candid stills, in fashion editorials presents an innovative opportunity for photographers to redefine the visual language of fashion photography.
- Apparel Manufacturing
- The resurgence of 90s grunge fashion creates a demand for updated versions of classic grunge staples, providing apparel manufacturers an opportunity to tap into this market and design and produce trendy clothing items.
- Fashion Design
- The reworking of 90s-inspired silhouettes in both runway offerings and street style looks presents a disruptive innovation opportunity for fashion designers to blend nostalgia with contemporary designs and create unique and marketable fashion collections.
