This New Camper Campaign Promotes the Brand's 'Helix' Model

 - Mar 23, 2018
References: camper &
Camper, a footwear brand that's based in Mallorca, Spain, recently came out with a new model called the 'Helix,' which boasts a simple and refined design that comes in a range of vivid colorways.

To promote the new style, Camper released a new editorial that highlights the sneakers, with male models sporting them in accessory to brightly colored ensembles. What's most interesting about the editorial are the backgrounds that the models pose in front of however, with each shot filled with statement geometric props and dreamy purple clouds. These colorful backgrounds help to highlight the colors on the sneakers, which include bright hues of orange, ocean blue, and more. In addition to these colorful designs are more minimalist black and white variations.