HBX's 2018 youth fashion editorial is dedicated to "the aggressive styling of the carefree, informed by subcultures and the enigmatic allure of the underground." Building on the relevant obsession with staying young and an inevitable discomfort with it, the photoshoot communicates sensibilities and emotions through a fragmented and puzzle-like lookbook. Utilizing largely aesthetically experimental approaches, the 2018 youth fashion editorial mixes a few photographic styles — from inverted colors to distorted imagery.
Titled 'Arcadia,' the HBX editorial highlights brands like ROMBAUT, ALYX, Hyein Seo and MISBHV. All of them are dedicated to the combination of fragility and grit that is the modern generation. All in all, the HBX youth fashion editorial communicates the anxieties and the uncertainty dashingly well through impeccable style and photographic skill.
Photo CreditsL: Carol Tam
What's Driving This Trend
- Youth Subculture Aesthetics
- Incorporating subculture fashion elements into mainstream fashion with visually experimental approaches
- Fragmented Lookbooks
- Creating a puzzle-like lookbook with distorted imagery and inverted colors
- Combination of Fragility and Grit
- Combining delicate fabrics and aesthetics with edgy designs and styles
Who This Affects Most
- Fashion and Apparel
- Exploring how incorporating subculture aesthetics and visually experimental approaches can attract a younger consumer base
- Photography and Visual Arts
- Exploring opportunities for photographers and visual artists to experiment with fragmented and distorted imagery in fashion editorial shoots
- Marketing and Advertising
- Investigating how the combination of fragility and grit can be utilized for brand promotion and advertisement campaigns in various industries
