Los Angeles-based fashion label Brownstone recently unveiled its latest Spring/Summer 2018 collection, entitled 'I Like It Here Can I Stay? : Rude Boys and Girls Club, USA.' The range is featured in an editorial captured by Alex Fisher at New York City location, The Flower Shop. To showcase the garments, the label tapped Franz Lyons who is the bassist from Turnstile, a Baltimore hardcore band. The collection is inspired by Americana culture and the materials are predominantly crafted from Japanese fabrics.
The I Like It Here Can I Stay? : Rude Boys and Girls Club, USA. collection offers pieces such as a patch club coat with sequin details, a mohair baja pullover swearer, and trucker coach jackets. A notable item from the capsule is a pair of double knee work pants that come in 'railroad,' hickory,' and 'heavy indigo twill.' The entire Brownstone Spring/Summer 2018 collection is available on the brand's website.
Image Credit: Alex Fisher
What's Driving This Trend
- Americana-inspired Fashion
- Disruptive innovation opportunity: Explore sustainable fabric alternatives and eco-friendly manufacturing processes.
- Japanese Fabrication
- Disruptive innovation opportunity: Incorporate traditional Japanese textile techniques with cutting-edge technology.
- Musician Collaborations
- Disruptive innovation opportunity: Develop limited edition collections in partnership with musicians, targeting a niche market.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Integrate wearable tech into Americana-inspired fashion designs.
- Textile Manufacturing
- Disruptive innovation opportunity: Implement circular economy principles to reduce waste in the production of Japanese fabrics.
- Music Merchandise
- Disruptive innovation opportunity: Use 3D printing technology to create customizable musician-inspired fashion pieces.
