Streetwear imprint RHUDE introduces its New Money collection that is designed for the Spring/Summer 2023 season. It is designed with inspiration nodding to the West Coast, staying true to its rooms. There is a wide range of relaxed shapes for the season and vibrant hues such as millennial pink.
The seasonal collection also features oversized bowling shirts and many other summer staples that take on a preppy theme. The designer reworks the classic shorts with a new argyle pattern and it is paired with a matching cardigan, which creates a country club uniform look. The rest of the capsule also features an orange trouser and jacket combination, a cotton sweater and shirt to match, and more.
Image Credit: Joyce Li, HYPEBEAST
Why This Trend Is Growing
- West Coast-themed Capsule Collections
- Opportunity for other streetwear brands to create capsule collections with regional inspiration.
- Preppy Summer Staples
- Opportunity for designers to incorporate preppy elements into their seasonal collections.
- Vibrant Hues
- Opportunity for fashion brands to experiment with bright and bold colors in their collections.
Industries Being Reshaped
- Fashion
- Fashion brands can incorporate West Coast and preppy elements into their seasonal collections, as well as experiment with vibrant hues.
- Streetwear
- Streetwear brands can create themed capsule collections with regional inspiration.
- Luxury
- Luxury brands can explore incorporating preppy elements into their designs and experiment with bold color choices.
