Brooklyn-based fashion label United~Project introduces its newest capsule that is designed for the Spring/Summer 2022 season with the launch of the NUEVA YORK collection. It is made to celebrate the brand's own hometown, as referenced in its namesake as well.
The seasonal capsule is made up of silhouettes including unique hoodies, matching sets, and caps as well. It is detailed with the brand's nueva york logo along with the slogan that reads out "One Team, One Dream" It is seen printed over some of the items at the front. The color palette is led by hues of brown, grey, black, and olive green that adorns the roomy oversized silhouettes including the padded vests and the buttoned shirts.
Image Credit: Justin Lee, United~project
Key Themes Behind This Trend
- Local Pride Apparel
- Fashion labels can design collections that celebrate a city or region to appeal to consumers who love to show support for their hometowns.
- Matching Sets
- Matching sets can be a trend for SS22 as more consumers look for coordinated outfits that are both stylish and convenient.
- Oversized Silhouettes
- Oversized silhouettes can continue to be a trend for SS22 as consumers prioritize comfort and versatility in their clothing choices.
Where This Applies
- Fashion
- Fashion labels can create seasonal collections centered around local pride and matching sets to appeal to consumers looking for unique and coordinated pieces.
- Apparel Accessories
- Apparel accessory brands can create products such as caps and bags with local pride designs to complement local pride apparel collections.
- Tourism
- Tourism industries can partner with local pride apparel brands to offer exclusive merchandise that promotes local culture and attracts tourists looking for unique souvenirs.
