Born X Raised Launches a Collaborative Sports Range
Amy Duong — July 12, 2025 — Art & Design
References: bornxraised & fanatics
Born X Raised has just unveiled its latest collection made in collaboration with iconic MLB teams in New York: both the Yankees and the Mets. This marks the brand's inaugural patnership with both of these franchises. The designs are notably made with the collaboration of Fanatic as well.
Each piece is made in a way that honors teh brand's roots while also highlighting the iconic baseball culture enriched in the city. The campaign is shot throughout the busy city starring a series of local creative names and cultural figures. Some of these include "Meyhem Lauren, POST, Max EFRT, Va$htie, The Kid Mero, CJ Wallace (son of The Notorious B.I.G.), Wiki, Kunle Martins, Bert Krak and Calisthenic Prince."
Image Credit: Born X Raised
Each piece is made in a way that honors teh brand's roots while also highlighting the iconic baseball culture enriched in the city. The campaign is shot throughout the busy city starring a series of local creative names and cultural figures. Some of these include "Meyhem Lauren, POST, Max EFRT, Va$htie, The Kid Mero, CJ Wallace (son of The Notorious B.I.G.), Wiki, Kunle Martins, Bert Krak and Calisthenic Prince."
Image Credit: Born X Raised
Trend Themes
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Collaborative Sportswear Collections — Collaborative sportswear collections are transforming traditional fan apparel into creatively infused fashion statements by uniting sports teams with diverse designers and artists.
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Cultural Brand Storytelling — Brands like Born X Raised are using cultural figures to tell their story, creating deeper emotional connections and enhancing the narrative appeal of fashion lines.
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Localized Fashion Campaigns — Running campaigns with a localized focus helps fashion brands align more closely with local culture, generating strong community engagement and regional identity.
Industry Implications
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Sportswear Industry — The sportswear industry is experiencing an evolution where collaborations are blending fashion-forward designs with iconic sports branding, capturing a wider market base.
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Collaborative Fashion Industry — The collaborative fashion industry continues to redefine its boundaries by merging distinct cultural elements with mainstream fashion labels, creating unique offerings that stand out.
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Cultural Marketing Industry — In the cultural marketing industry, incorporating localized cultural elements and figures is enhancing brand positioning and consumer connection in targeted demographics.
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