Paper Planes is a progressive lifestyle and streetwear brand under Roc Nation and it recently unveiled its new capsule designed for the Fall 2024 season. The imagery is shot in New York, bringing forth an authentic culture that aligns with the brand's ethos.
It is all captured by the talented Garrett Bruce, who is known to be the talent behind some of hip-hop and music's most notable stars. The brand is entering its 10th year now and works together with Moses Zay Fonfana and Garett to celebrate. The collection is a perfect fusion of culture, fashion, and music, pushing forth an exciting view of the future. The silhouettes are modern angles of New York's notable style whilst aligning with the brand's language.
Image Credit: Paper Planes, Garrett Bruce
Key Themes Behind This Trend
- Music-integrated Fashion
- The trend sees fashion brands collaborating with music artists to create collections that resonate with both fashion enthusiasts and music fans.
- Culturally-inspired Streetwear
- Streetwear brands are increasingly drawing inspiration from specific cultures to create apparel that tells a story and connects with consumers on a deeper level.
- Local Urban Aesthetic
- Fashion is embracing the distinct styles of iconic cities, offering consumers designs that reflect the unique urban culture and lifestyle of those locations.
Where This Applies
- Apparel and Fashion
- The fashion industry is ripe for brands that blend music and cultural elements to create unique, storytelling collections.
- Music and Entertainment
- The intersection of fashion and music provides new avenues for artists and brands to collaborate and reach wider audiences.
- Photography and Visual Arts
- Talented photographers are essential in capturing the essence of these fashion collections, enhancing the brand's narrative through compelling imagery.
