For Spring/Summer 2018, Russian cult label Crime x Punishment is sharing a cyberpunk fashion collection with an excessively dystopian and hallucination-like editorial. The streetwear brand's offerings are divided into three chapters: Cybercrime, World Tour and Fake. As it can be derived from the titles, Crime x Punishment sought to launch a stylish capsule for 2018 that is also a grotesque commentary on cultural narratives.
The cyberpunk fashion collection takes cues from different aspects of Russian societal behavior, including "Internet subcultures, sci-fi cinema, politics, heavy metal and fast food chains." What's more, the clothing is "partly made by prisoners in Izhevsk," as Hypebeast notes.
Described as a "nightmare," the distorted and burnt-out lookbook is an example of how fashion styles and photographic representations can serve as an up-to-date commentary on the state of society and other influential industries.
Crime x Punishment's Line Hints at Sci-Fi & Subcultures
1. Cyberpunk Fashion - Opportunity for fashion industry to explore futuristic and dystopian designs.
2. Subcultures - Opportunity for brands to tap into niche subcultures and create tailored fashion collections.
3. Commentary Fashion - Opportunity to use fashion as a medium to comment on societal and cultural issues.
1. Fashion - Fashion industry can leverage cyberpunk aesthetics and subcultures for innovative designs.
2. Photography - Photographers can experiment with distorted and burnt-out lookbooks to create unique visual narratives.
3. Prison Industries - Prison industries can explore partnerships with fashion brands to create socially conscious clothing lines.