The 'Repicturing Homeless' Initiative is Community-Driven

 - Mar 20, 2018
References: view.ceros
Getty Images, Düsseldorf-based magazine fifty-fifty and creative agency Havas are the driving force behind 'Repicturing Homeless'— a visual campaign that seeks to challenge the established collective societal perception of people without homes, as well as to give back to that community and support them.

The collaborators directly tap into the homeless community in Düsseldorf for this visual campaign. Members of that group are employed to model in stock photos for some of Getty Image's most profitable themes— i.e. businessman, cook, shopkeeper and traveler. The photographs will be promoted on websites and to customers. A 100% of the royalties from the visual campaign will be donated to support the local homeless community and finding them jobs.