Andreas Kronthaler Aids the Vivienne Westwood FW23 Campaign
A series of sentimental fashion collections have followed since the passing of Vivienne Westwood by designer and widower Andreas Kronthaler. The brand now delivers its Fall/Winter 2023 collection and it pays tribute to the iconic late designer by going right back to her hometown in Hollingworth, England.
The seasonal campaign celebrates her roots in Greater Manchester where she was raised and buried. It stars her loving family and highlights her extensive family tree. Her rebellious nature continues on through the work of Andreas Kronthaler and it can be seen in the new visuals. It is set in her local playground as family members are posing in front of her home as well. They are dressed in the seasonal range of ribboned hats, dramatic wool blazers, and more.
Image Credit: Juergen Teller, hypebeast
The seasonal campaign celebrates her roots in Greater Manchester where she was raised and buried. It stars her loving family and highlights her extensive family tree. Her rebellious nature continues on through the work of Andreas Kronthaler and it can be seen in the new visuals. It is set in her local playground as family members are posing in front of her home as well. They are dressed in the seasonal range of ribboned hats, dramatic wool blazers, and more.
Image Credit: Juergen Teller, hypebeast
Trend Themes
1. Sentimental Fashion Collections - Disruptive innovation opportunity: Explore new ways to create fashion collections that evoke emotional connections and pay tribute to influential figures.
2. Heritage-inspired Campaigns - Disruptive innovation opportunity: Develop campaigns that celebrate the heritage and roots of a brand or designer, creating a deeper connection with customers.
3. Family-driven Advertising - Disruptive innovation opportunity: Utilize family members as models to represent a brand or designer, showcasing authenticity and relatability.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Apply innovative approaches in fashion design, campaigns, and advertising to create memorable and emotionally resonant experiences for customers.
2. Marketing and Advertising - Disruptive innovation opportunity: Explore new storytelling techniques that center around heritage, family, and sentimental connections to engage and captivate target audiences.
3. Creative Arts - Disruptive innovation opportunity: Combine fashion, photography, and storytelling to create visually stunning campaigns that evoke deep emotional responses.
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