Moody Fashion Collections

Helder Vices Launches a Grungy Lookbook for Fall/Winter 2018

Streetwear label Helder Vices launches a moody fashion editorial to present its graphic-heavy and gritty offering for Fall/Winter 2018, highlighting hoodies, tees, accessories and button-ups that fir into the aesthetic of a gloomy youth. Dubbed 'All American Climax,' the collection is "centered around lust and religion"— a bold, but expected comparison. Helder Vices explores this topic through the accessibility of fashion and the ability of style to allow self-expression and relentless experimentation.

The Fall/Winter 2018 range relies heavily on enigmatic graphics to communicate moody fashion aesthetics, as well as the overall grittiness of today's underground youth. The designs rely on a dominant black and white palette, while the silhouettes are made to be androgynous. All in all, the Fall/Winter 2018 collection by Helder Vices boasts timeless pieces, unique acrylic accessories and an in depth contemplation of the placement of youth within the notions of religion and desire.

Graphic-heavy Fashion
The inclusion of enigmatic graphics in fashion designs presents an opportunity for disruptive innovation in the fashion industry.
Androgynous Silhouettes
The embrace of androgynous silhouettes opens up opportunities for disruptive innovation in the fashion industry, allowing for more gender-neutral fashion options.
Gloomy Youth Aesthetics
The rise of gloomy youth aesthetics creates opportunities for disruptive innovation in the fashion industry by catering to the desire for moody fashion styles.

Industries Being Reshaped

Streetwear Fashion
The streetwear fashion industry can tap into the demand for graphic-heavy designs and gloomy youth aesthetics.
Fashion Accessories
The fashion accessories industry can explore unique acrylic accessories as a way to offer innovative and eye-catching products.
Religion-themed Fashion
The religion-themed fashion industry can push boundaries and inspire disruptive innovation by incorporating themes of religion and desire into fashion collections.
SCORE
3.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 45%
Activity 60%
Freshness 8%