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18 Virtual Model Innovations

From CGI Model Photoshoots to Augmented Reality Catwalks

— June 20, 2019 — Tech
Inspired by the rise of influencers, some of the earliest virtual models first appeared on Instagram. Now, a variety of CGI models can be found posing for high-fashion editorials and starring in their own campaigns. These picture-perfect models are changing the way products are marketed to consumers and also show off how incredibly realistic computer-generated digital humans can be.

While some brands like Ugg and Balmain are welcoming well-known digitally created models like Lil Miquela and Shudu into their campaigns, others like skincare brand SK-II, luxury e-commerce platform YOOX and streetwear label Waviboy are creating avatars that personify their unique identity.

As well as appearing front and center on the covers of magazines, these virtual avatars are also being shown alongside human models in various lookbooks and are also being signed to international modeling agencies.
7.1
Score
Popularity
Activity
Freshness
18
AI-Generated Fashion Models
AI-Generated Fashion Models
DataGrid Creates High-Res, Full-Body Fashion Models with Unique Poses
<
17
Augmented Reality Catwalks
Augmented Reality Catwalks
ASOS' 'Virtual Catwalk' Presents Products on Augmented Reality Models
<
16
AI Brand Spokespersons
AI Brand Spokespersons
SK-II's 'Yumi' is an AI-Powered Digital Human Ambassador
<
15
Haute Couture GIFs
Haute Couture GIFs
Prada Launched Instagram GIFS for the Fall/Winter 2018 Season
<
14
Virtual Influencer Footwear Campaigns
Virtual Influencer Footwear Campaigns
Ugg's 40th Anniversary Campaign Stars CGI Model Lil Miquela
<
13
Holographic AI Stylists
Holographic AI Stylists
The BAFTA Awards' CGI Model 'Shudu' Lets Consumers Shop Looks from Home
<
12
Fictitious Brand-Representing Influencers
Fictitious Brand-Representing Influencers
Lil Wavi is a Digital Human with a Scandalous Attitude
<
11
Chic Hyper-Realistic Digital Avatars
Chic Hyper-Realistic Digital Avatars
Bermuda is the Fully Digitized Entity Behind @Bermudaisbae
<
10
Millennial-Targeted CGI Mascots
Millennial-Targeted CGI Mascots
KFC Colonel Sanders is Now a Digital Influencer on Instagram
<
9
Virtual Luxury Fashion Models
Virtual Luxury Fashion Models
Balmain's 'Virtual Army' Features Diverse CGI Supermodels
<
8
Life Simulation-Inspired Lookbooks
Life Simulation-Inspired Lookbooks
The Moschino Sims 4 Collection Takes Cues from the Iconic Game
<
7
Personified Brand Avatars
Personified Brand Avatars
The 3D Virtual Fashion Avatar 'Daisy' Helps Consumers Connect with YOOX
<
6
Acid Rave-Inspired Streetwear
Acid Rave-Inspired Streetwear
The ellesse Spring/Summer 2019 Range Features Vibrant Hues
<
5
CGI Model Photoshoots
CGI Model Photoshoots
The CGI imma Model Posed with Two Human Models for i-D Japan
<
4
Digital Influencer Fashion Collaborations
Digital Influencer Fashion Collaborations
Lil Miquela Showcases an Exclusive T-Shirt by Barneys
<
3
Virtual Fashion Influencers
Virtual Fashion Influencers
Miquela Sousa is Instagram's First Virtual Fashion Icon
<
2
Super Realistic CG Models
Super Realistic CG Models
'Imma' is Designed by ModelingCafe -- a Tokyo-Based Company
<
1
Agency-Signed Virtual Models
Agency-Signed Virtual Models
CGI Model Daisy Page is Now Exclusively Signed to Lipps LA
<