The BAFTA Awards' CGI Model 'Shudu' Lets Consumers Shop Looks from Home
Laura McQuarrie — February 6, 2019 — Marketing
References: bafta.org & campaignlive
CGI model Shudu, a member of Balmain's Virtual Army and one of the world's first fully digital supermodels, will be appearing at the BAFTA Awards red carpet via holographic technology. Powered by artificial intelligence, the digital model will be capturing the outfits sported by event attendees with a Google Pixel 3 and share looks that can be shopped by fans via a chatbot.
The Shudu's AI is capable of telling different kinds of clothing apart based on their cut, shape and fabric, which makes it possible for the stylist bot to suggest more affordable alternatives for viewers at home to shop. Shudu herself will be wearing a digital gown by Swarovski, the official jewelry partner of the BAFTAs.
Shudu's presence at the prestigious event speaks to the way that digital models and virtual influencers are reshaping the future of fashion, entertainment and commerce.
The Shudu's AI is capable of telling different kinds of clothing apart based on their cut, shape and fabric, which makes it possible for the stylist bot to suggest more affordable alternatives for viewers at home to shop. Shudu herself will be wearing a digital gown by Swarovski, the official jewelry partner of the BAFTAs.
Shudu's presence at the prestigious event speaks to the way that digital models and virtual influencers are reshaping the future of fashion, entertainment and commerce.
Trend Themes
1. Holographic AI Models - The use of holographic AI models like Shudu at events and in online retail can revolutionize the way people interact with brands and shop for clothes.
2. Virtual Stylist Bots - AI-powered virtual stylist bots like the one used with Shudu at the BAFTA Awards can help consumers find more affordable alternatives to designer clothing and make fashion more accessible.
3. Digital Influencers - The rise of digital influencers like Shudu and other virtual models is disrupting traditional celebrity endorsements and creating new opportunities for brand collaborations and marketing campaigns.
Industry Implications
1. Fashion - The use of holographic AI models and virtual stylist bots has the potential to revolutionize the way people shop for clothes, particularly online.
2. Entertainment - The presence of Shudu and other digital models at events like the BAFTA Awards is changing the way people experience and interact with live entertainment.
3. Retail - The incorporation of AI-powered chatbots and virtual stylists into the online retail experience can enhance customer engagement and improve sales conversion rates.
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