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The BAFTA Awards' CGI Model 'Shudu' Lets Consumers Shop Looks from Home

 - Feb 6, 2019
References: & campaignlive
CGI model Shudu, a member of Balmain's Virtual Army and one of the world's first fully digital supermodels, will be appearing at the BAFTA Awards red carpet via holographic technology. Powered by artificial intelligence, the digital model will be capturing the outfits sported by event attendees with a Google Pixel 3 and share looks that can be shopped by fans via a chatbot.

The Shudu's AI is capable of telling different kinds of clothing apart based on their cut, shape and fabric, which makes it possible for the stylist bot to suggest more affordable alternatives for viewers at home to shop. Shudu herself will be wearing a digital gown by Swarovski, the official jewelry partner of the BAFTAs.

Shudu's presence at the prestigious event speaks to the way that digital models and virtual influencers are reshaping the future of fashion, entertainment and commerce.