Miquela Sousa is Instagram's First Virtual Fashion Icon

 - Feb 6, 2018
References: instagram & highsnobiety
Miquela Sousa is a nineteen-year-old half-Brazillian, half-Spanish model and singer, whose presence is contained exclusively online on Instagram as she is the first virtual fashion influencer. Despite the privation of a corporeal self, Miquela attends fashion events, advertises Prada, Chanel and Supreme and even releases her own music—her debut single 'Not Mine' hit number eight on Spotify Viral in August 2017.

Based in L.A., the virtual avatar "held" an interview with Business of Fashion about her dreams, beliefs and future aspirations to be a model. Although virtual reality is not a new concept and bands like Gorillaz have created characters of themselves, it is exciting to think about what mark a virtual fashion influencer would have on the industry, the "ideal" image and Instagram's platform in general.

Photo Credits: Instagram