'Imma' is Designed by ModelingCafe -- a Tokyo-Based Company
References: instagram & designtaxi
One of the biggest movements in 2018 was the emersion of life-like CG models that have a distinct social media presence and extend themselves with cultural commentary, music releases, interviews and more. Digital influencers like Lil Miquela, supermodel Shudu, record producer Baauer and others have built a strong, realistic and relatable presence, albeit their existence is essentially fictitious.
This movement is continuing into 2019 with Imma joining the line-up of CG models. The pink-haired virtual persona is developed by Japanese CG company ModelingCafe. Imma is active on Instagram with the handle @imma.gram and has appeared on the cover of 'CGWorld.'
The digital model is an example of a culturally focused digital entity that perhaps does not only delight audiences with her digital realism but also pushes Japanese pop culture.
This movement is continuing into 2019 with Imma joining the line-up of CG models. The pink-haired virtual persona is developed by Japanese CG company ModelingCafe. Imma is active on Instagram with the handle @imma.gram and has appeared on the cover of 'CGWorld.'
The digital model is an example of a culturally focused digital entity that perhaps does not only delight audiences with her digital realism but also pushes Japanese pop culture.
Trend Themes
1. Life-like CG Models - The emergence of life-like CG models with a strong online presence opens up opportunities for businesses in the digital branding and entertainment industries to create impactful virtual influencers and digital personalities.
2. Cultural Commentary - Using CG models like Imma to provide cultural commentary and engage with audiences on social media presents disruptive innovation opportunities for marketing and advertising agencies to leverage virtual influencers for targeted campaigns and brand messaging.
3. Fictional Digital Entities - The rise of realistic and relatable CG models, despite being fictional entities, offers opportunities for the gaming and entertainment industries to create immersive virtual experiences and interactive storytelling.
Industry Implications
1. Digital Branding - CG models like Imma open up disruptive innovation possibilities for businesses in the digital branding industry to create unique virtual influencers and enhance online marketing strategies with visually engaging content.
2. Marketing and Advertising - The utilization of CG models as virtual influencers enables disruptive innovation in the marketing and advertising industry by providing brands with a new avenue to connect with consumers through immersive storytelling and cultural relevancy.
3. Gaming and Entertainment - The advancement of life-like CG models offers the gaming and entertainment industries the opportunity to revolutionize interactive experiences by incorporating virtual characters that push the boundaries of realism and storytelling.
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