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Top 30 Social Media Trends in February

From In-Game Virtual Concerts to Anti-Screen Hotel Suites

— February 24, 2019 — Pop Culture
From reinvented sports bars to anti-social media travel initiatives and digital detox wearables, the top February 2019 social media trends give people the chance to engage—and disengage—in fun new ways.

Mid-January, an image of an egg posted to social media broke records as the most-liked post on Instagram, collecting over 52 million likes on the platform. Since then, the initiative has been revealed as a mental health awareness initiative and brands have been quick to reference the phenomenon with clever online campaigns.

These social media trends see the role of the influencer taking on new meaning with the release of social media-inspired fashion dolls, CGI cover models and campaigns that poke fun at some of the stereotypes that surround influencers and followers today.
8.4
Score
Popularity
Activity
Freshness
30
Adventurous Social Activity Apps
Adventurous Social Activity Apps
The 'More' App Lets Users Plan or Partake in Activities
<
29
In-Game Virtual Concerts
In-Game Virtual Concerts
DJ Marshmello Held the First-Ever Fortnite Concert for Millions of Fans
<
28
Competitor Content-Analyzing Platforms
Competitor Content-Analyzing Platforms
The 'Hemlock' Platform Shows What Competitors are Posting
<
27
Location-Based Messaging Apps
Location-Based Messaging Apps
The 'Theo' Chat App Creates Chatrooms for Public Spaces
<
26
Bitter-Sweet V-Day Packaging
Bitter-Sweet V-Day Packaging
Polar Seltzer Covers the Two Extremes of the Romantic Holiday
<
25
Anti-Influencer Fashion Campaigns
Anti-Influencer Fashion Campaigns
Diesel's 'Be a Follower' Campaign Depicts Influencer Antics
<
24
Personalized Travel Deal Chatbots
Personalized Travel Deal Chatbots
The 'Travel Professor' Lets Users Pinpoint the Best Deals
<
23
Connected Japanese Smart Stadiums
Connected Japanese Smart Stadiums
NTT Boasts Multi-Media Stadiums with Community-Focused Features
<
22
Social Series-Sharing Updates
Social Series-Sharing Updates
Instagram Users Can Now Share Netflix Shows in Their Stories
<
21
Reality TV Show Bars
Reality TV Show Bars
The Xfinity Reality Bar is a "Sports Bar" for Fans of Reality TV
<
20
Low-Alcohol Drinking Initiatives
Low-Alcohol Drinking Initiatives
KEEL Vodka's 'Moderation Movement' Supports Balanced Lifestyles
<
19
Temporary Humorous Rebrands
Temporary Humorous Rebrands
The Pizza Hut Brand Becomes Pizza Hut Hut in Time for the Super Bowl
<
18
Anti-Screen Hotel Suites
Anti-Screen Hotel Suites
The Check Out Suite at Hotel Bellora Challenges Guests to Stay Offline
<
17
Egg-Inspired Mental Health Ads
Egg-Inspired Mental Health Ads
Hulu Taps the World_Record_Egg for a Positive Super Bowl Message
<
16
Socially Inclusive Branding Projects
Socially Inclusive Branding Projects
Benefit Cosmetics' Campaign Boasts a Model with Down Syndrome
<
15
Juxtaposed Beauty Profiles
Juxtaposed Beauty Profiles
Instagram's @terrybarberonbeauty Finds Unexpected Makeup Inspirations
<
14
Sultry Celebrity-Headed Cosmetic Campaigns
Sultry Celebrity-Headed Cosmetic Campaigns
Kylie Jenner Promotes Her Valentine's Day Cosmetic Line
<
13
Social Media-Inspired Fashion Dolls
Social Media-Inspired Fashion Dolls
The Poseable #SNAPSTAR Dolls for Tweens Pair with a Free App
<
12
Conceptual Makeup Artist Accounts
Conceptual Makeup Artist Accounts
Instagram's @kikopaint Spotlights The Work of Artist Kiki Nafig
<
11
AR-Enabled Billboards
AR-Enabled Billboards
Snapchat's Vertical Billboard Promotes a Snap Original Show
<
10
Nostalgia-Inducing Archival Tributes
Nostalgia-Inducing Archival Tributes
OLD CÉLINE Pays Homage to Designer Phoebe Philo's 10 Year Run
<
9
Branded Social Media Participation
Branded Social Media Participation
Adobe Creative Suites' #10YearChallenge Boasts Brand Nostalgia
<
8
Digital Personal Shopping Assistants
Digital Personal Shopping Assistants
Piktorlabs' 'VERA' Recommends Based on Popular Styles & Media
<
7
Exaggerated Contemporary Statement Dresses
Exaggerated Contemporary Statement Dresses
The Viktor & Rolf Spring 2019 Became a Viral Sensation
<
6
Helpful Digital Detox Patches
Helpful Digital Detox Patches
Stupid Studio and Jacob Sørensen Work on a Digital Addiction Cure
<
5
Social Media-Inspired Wavy Glasses
Social Media-Inspired Wavy Glasses
The Bentel Brothers' Eyewear Presents Purely Aesthetic Glasses
<
4
Super Realistic CG Models
Super Realistic CG Models
'Imma' is Designed by ModelingCafe -- a Tokyo-Based Company
<
3
Social Media-Compatible T-Shirts
Social Media-Compatible T-Shirts
The Insta Tee by Ironic Lux is an Example of Connected Fashion
<
2
Logo-Centric Custom Fashion
Logo-Centric Custom Fashion
Nicole McLaughlin Creates Wearables with One's Favorite Brand Logos
<
1
Humorous Social Media-Referencing Campaigns
Humorous Social Media-Referencing Campaigns
The Instagram Egg Gets a Shout Out in This IKEA Poster
<