It becomes quite evident from this mental health ad that Instagram is not the only platform on which the #WorldRecordEgg is thriving. The commercial ran during the Super Bowl game and it was sponsored by popular television network Hulu.
The company and the famous Instagram egg dropped a few hints via the social media platform prior to airing the mental health ad. The video ran for about one minute and it told the tale of the incredible digital media pressure that the egg was experiencing. It had "started to crack." The video advocated for struggling individuals to visit MentalHealthAmerica.net if they were experiencing hardships.
The message of mindfulness had nothing to do with Hulu's business model and, as a result, the audience gave the "partnership the thumbs-up" as the commercial wasn't exploitative or "a regular product endorsement."