Launched at NRF 2019, Piktorlabs' VERA is a first-of-its-kind digital personal shopping assistant that engages consumers across all digital channels and provides smart recommendations based on of-the-moment styles, as gleaned from real-time insights based on popular products, shopper preferences and online media. With this commercial solution, retailers are able to integrate VERA into fitting rooms, self-service counters and more to help consumers identify their garment of choice with suggested outfit recommendations based on popular styles and in-store availability. Thanks to VERA's data-driven suggestions, shoppers are encouraged to expand their horizons with matching garments and complementary accessories, as well as similar products.
In addition to supporting product discovery, VERA also helps shoppers request a fitting, place online orders, arrange home deliveries or share inspirations via social media.
As VERA's inventor, Ankit Shekhawat, describes: "VERA's AI-powered fashion recommendations truly inspire shoppers and helps retailers solve current pain points of successfully blending in-store and digital experiences, recapturing Millennial and Gen Z shoppers."