A model with Down's Syndrome is the latest face of Benefit Cosmetics Ireland's campaign. Set to promote the company's newest product -- the 'Roller Liner,' Kate Grant becomes an example of how "those with disabilities [can] break through into the beauty or fashion industry."
Benefit Cosmetic Ireland became aware of the girl via Facebook after witnessing a video, in which Grant talks about "her journey to becoming a model." Captivated by her charisma, strength, and dedication, the cosmetic company quickly enlisted her as a brand ambassador. Not only does this create opportunities for any model with Down's Syndrome, but the event also signifies the contribution of social media as a platform for self-expression.
The message of inclusivity is potent and the branding campaign strongly advocates for celebrating one's self.