Connected fashion can refer to a lot of things but in this case, the phenomenon nods to a QR-enabled garment. Appropriately dubbed the 'Insta Tee,' the product embraces personalization and endorses the digital presence in the contemporary world. With it, Millennial-friendly label Ironic Lux is tapping into the vast popularity of the Instagram platform and acknowledging how social media is shaping day-to-day interactions.
The connected fashion garment comes with a customizable QR code that can be personalized to lead to the desired Instagram account. Surely rather unconventional, the feature adds a useful function when one attempts to share accounts with strangers or new acquaintances. In addition, the Insta Tee also boasts the wearer's username on the front, giving the connected fashion item a utilitarian and minimalist aesthetic with a personal flair.