First released throughout Japan, Instagram QR codes are now rolling out world wide, offering individuals and small businesses the unique opportunity to draw more potential followers to their pages.
Instagram has already dabbled in this feature, releasing a similar idea under the name of 'Nametags.' However, Instagram Nametags could only be accessed through the social media-embedded camera. These QR codes differ as they allow one's smart phone to capture an image that then redirects them to new page, offering new opportunities for social media marketing and engagement.
Originally launched last year for businesses, this feature is now available to all. To access it users can go to their account settings, and then tap on 'the 'QR Code' option.
Image Credit: Instagram
What's Driving This Trend
- Global QR Code Adoption
- Increased global adoption of QR codes is becoming a trend, resulting in new opportunities for social media marketing.
- Social Media Integration with QR Codes
- Integration of social media with QR codes is a trend that is allowing new opportunities for marketing engagement.
- QR Codes for Business
- QR codes for business is a trend that is expanding, especially for small businesses, leading to new opportunities for marketing.
Who This Affects Most
- Social Media
- The integration of social media with QR codes has created new opportunities for social media marketing in the industry.
- Marketing
- The trend of expanding QR codes for businesses offers new opportunities for disruptive innovation in marketing strategies.
- Small Business
- The availability of QR codes to all users is a trend that presents new opportunities for small businesses to increase their marketing reach.
