These October 2020 interactive trends range from televised interactive festivals to VR fashion show events.
Standouts include the virtual V Festival event that is being reimagined as a TV show "to help fans stay connected and enjoy music this summer." Virgin Media has teamed up with ITV and Manning Gottlieb OMD to create a series of one-hour episodes that will combine new performances with footage from events from the past. The virtual event will feature headliners like Anne Marie and Dizzee Rascal and will encourage social media participation from viewers.
The Fabric of Reality VR fashion show is another notable example brought to life by RYOT (Verizon’s production house) who collaborated with three designers to create an immersive and interactive runway presentation.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
