About Trends

Trend - Grooming tools are being adapted for on the go use, which has resulted in the devices taking a smaller form-factor. Smaller than traditional shavers, these devices can be battery-operated, USB-rechargeable, or even manual, making them perfect for consumers who require a quick refresh during the day.

Insight - Frequent travelers and busy consumers are often in search of personal care solutions that are compact and easy to use, making on-the-go touch-ups effortless. In response, brands are creating smaller, travel-friendly products designed for quick maintenance rather than full grooming, aligning with varying lifestyles and use-cases. These companies understand that their consumers want convenience without compromise and are willing to invest in products that seamlessly fit their lifestyles.