CATEGORY
EC Trends

Top Trends in EC

This larger-than-life best seller is the first from world renowned keynote speaker, and Chief Trend Hunter, Jeremy Gutsche. High-energy, full of insight and chalk full of business stories, Exploting Chaos will surely help spark innovation among those willing to make a change.

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Supplement Ecommerce Platforms
JAN 26, 2026

Supplement Ecommerce Platforms

21st Century HealthCare Debuts DTC Store With Subscription Perks

Direct-To-Consumer Vitamin Sales — Embracing direct sales channels in the vitamin industry can enhance consumer engagement and offer personalized shopping experiences.

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Contractor Sales Software Mergers
JAN 12, 2026

Contractor Sales Software Mergers

SalesRabbit Acquired Roofle to Streamline Roofing Workflows

Integrated Field Sales Platforms — The trend toward platform consolidation in field sales software presents opportunities for disrupting traditional workflows by streamlining tools for pricing, sales, and production management into a singular system.

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AI Commerce Layouts
JAN 19, 2026

AI Commerce Layouts

Spangle Helps Retail Brands Build Real-Time Adaptive Storefronts

Real-Time Adaptive Commerce — Real-time adaptive commerce enables retailers to personalize shopping experiences on-the-fly, offering a unique and engaging customer journey not possible with static page designs.

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Certified Ford Marketplaces
JAN 20, 2026

Certified Ford Marketplaces

Amazon And Ford Launch Online Portal For Certified Used Cars

E-Commerce-Driven Auto Sales — The integration of certified pre-owned vehicles into online marketplaces illustrates a shift towards streamlined digital car purchasing experiences.

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Loyalty Payment Platforms
JAN 19, 2026

Loyalty Payment Platforms

Engage People Elevates Retail Loyalty With Flexible Rewards

Integrative Loyalty Solutions — Loyalty platforms like Access Plus are transforming into integrated financial tools, creating seamless consumer experiences by embedding rewards directly in the payment process.

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TREND HUNTER
INSIGHTS

Protein Popcorn

Protein-enhanced popcorn transforms nostalgic snacks into health-conscious staples

Trend — The snack aisle is experiencing a quiet revolution as popcorn brands retrofit nostalgic favorites with protein, turning movie theater staples into post-workout fuel. This represents the broader "health halo" phenomenon where beloved junk foods get nutritionally upgraded without sacrificing their essential snackability.

Insight — Health-conscious consumers refuse to eliminate comfort foods entirely, creating a fundamental tension between wellness goals and habitual cravings. They need psychological permission structures to justify indulgence without abandoning nutritional principles. This tension intensifies as people become more informed about nutrition yet remain time-constrained, demanding products that don't force a choice between convenience and health.

Workshop Question — Which of your products could you make slightly healthier without losing the customers who already love them?

SCORE
7.1
GENDER
50% Men 50% Women
MARKET
GENERATION
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
POPULARITY
Popularity
Activity
Freshness
Patterns
ConvergenceDivergenceCyclicalityRedirectionReductionAcceleration
Megatrends

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