EC Trends

Trend - Study tools are adopting social media aesthetics by combining educational content with "oddly satisfying" background videos and ASMR elements. These tools convert traditional study materials into more engaging formats that align with Gen Z's content consumption preferences.

Insight - Today's students have grown up in an environment of constant digital stimulation, leading to evolving expectations around how they consume and process information. The rise of "brainrot" content - videos that are simple yet oddly engaging - points to a broader shift in how younger generations maintain focus and absorb information. Rather than viewing multitasking as a distraction, many now see it as a tool for enhanced engagement. This behavioral adaptation reflects a larger tension between traditional educational methods and the reality of modern attention spans shaped by social media algorithms.