CATEGORY
EC
CATEGORY
EC Trends
Top Trends in EC
This larger-than-life best seller is the first from world renowned keynote speaker, and Chief Trend Hunter, Jeremy Gutsche. High-energy, full of insight and chalk full of business stories, Exploting Chaos will surely help spark innovation among those willing to make a change.
OCT 15, 2009
CTV: Jeremy Gutsche's Exploiting Chaos Featured
Potentialists — Opportunity to cater to the growing demand for experiences that fulfill personal goals and priorities.
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FEB 3, 2010
Innovation Sale: Exploiting Chaos for $8
Exploiting Chaos Celebrates Its 5 Month Anniversary
Innovation during change — The book Exploiting Chaos offers 150 ways to spark innovation during times of change, highlighting opportunities for companies to provide resources that leave consumers feeling empowered and confident to take on new business ventures.
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AUG 11, 2009
100,000 Free Vistors + Free Book Preview
Join the EXPLOITING CHAOS Launch Team
Free Book Preview — Opportunity to provide readers with a preview of a highly anticipated book and increase website traffic.
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AUG 13, 2009
100,000 Views for YOUR Website
Join the Exclusive EXPLOITING CHAOS Launch Team
Social Media Marketing — Disruptive innovation opportunity: Incorporate the use of influential bloggers and tweeters to drive traffic and increase visibility for websites.
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FEB 11, 2011
Fail Your Way to New Success
Exploiting Chaos eBook Reveals the Necessity of Experimental Failure
Experimental Failure — Embracing and learning from failure can lead to breakthrough innovations in business.
Read More +TREND HUNTER
INSIGHTS
Adaptogen Seltzer
Carbonated water blends functional wellness with sparkling refreshment
Trend — Adaptogenic seltzers are sparkling beverages infused with adaptogens—plant-based ingredients commonly associated with stress support and overall balance. These drinks blend carbonation with functional ingredients like ashwagandha and lion’s mane, creating a refreshing, alcohol-free alternative designed for mindful relaxation.
Insight — Consumers are increasingly seeking beverages that align with their growing focus on wellness and mindful consumption, with more individuals now wanting options that also support balance and stress management. As a result, consumers are turning to beverages infused with functional ingredients such as adaptogens and botanicals that offer perceived wellness benefits while maintaining the light, refreshing qualities of traditional drinks like seltzers without potential, negative side effects.
Workshop Question — How could your brand incorporate functional ingredients into familiar products to support consumers’ wellness-focused lifestyles?
SCORE
6.9
GENDER
50% Men
50% Women
MARKET
GENERATION
- Gen Z
- Gen Alpha
- Millennial
- Gen X
POPULARITY
Popularity
Activity
Freshness
Patterns
Megatrends
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