"A decent proportion of your creations must fail."
According to Exploiting Chaos, now a convenient, downloadable eBook, a brand's ability to navigate through chaos rests on its commitment to experimental failure. Truly successful ideas require thorough testing, and expected, accepted failure.
Exploiting Chaos points out that "navigating through chaos requires a deep understanding of what you can and cannot do." Illustrating this point with relevant, real-world examples, this easy-to-digest book provides even more key insights into the ways in which a brand can truly innovate during times of uncertainty.
How can you apply the concept of experimental failure to thrive in your own industry?