"A decent proportion of your creations must fail."
According to Exploiting Chaos, now a convenient, downloadable eBook, a brand's ability to navigate through chaos rests on its commitment to experimental failure. Truly successful ideas require thorough testing, and expected, accepted failure.
Exploiting Chaos points out that "navigating through chaos requires a deep understanding of what you can and cannot do." Illustrating this point with relevant, real-world examples, this easy-to-digest book provides even more key insights into the ways in which a brand can truly innovate during times of uncertainty.
How can you apply the concept of experimental failure to thrive in your own industry?
Download the Exploiting Chaos eBook and find out.
Fail Your Way to New Success
More Stats +/-
Learn 150 Ways to Spark Innovation
Strategy Keynote Speaker
Turn Chaos Into Opportunity
Create A Culture of Innovation
Jeremy Gutsche's Exploiting Chaos in Indonesia
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Exploiting Chaos eBook Reveals the Necessity of Experimental Failure
- By: Katherine VongFeb 11, 2011