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Katherinev123

Contributing Editor
Articles
2,945
Views
34,527,000
Location
Toronto, Canada
Member Since
Jul 2009
Hello! I'm originally from Winnipeg, Manitoba, but I now live in California and am pursuing my MBA degree at UCLA Anderson. I have a marketing background and a passion for editing and media and have worked in both print and online publishing before coming to Trend Hunter. One highlight: interning at Zink Magazine in New York City (despite identifying with 'Ugly Betty' for most of it).

I love fashion and shopping but probably spend more than I should. Art is something I wish I had more time for. I love movies, trashy reality TV, food shows, sitcoms, and people who like to "suit up." My number one vice: cake. Oh, and pie. You could probably bribe me with a cinnamon bun too.
What is unique that's not in your bio?
I ran a style consultation business in Winnipeg before moving to Toronto to pursue editing. I appeared a few times as a stylist on Breakfast Television Winnipeg where I styled women in local fashions and convinced viewers to buy them (the fashions, not the women).
What's your favorite accomplishment?
I won the gold medal for Marketing at the University of Manitoba. It's my favorite accomplishment because it came as a surprise.
How do you define cool?
Cool is about confidence. Something is cool if you can wear, display, or use it with utter, complete confidence. Bonus points if it's uncommon, though!
What is your secret to uncovering trends?
Being observant--even in situations when it's considered rude to observe!
What do you enjoy most about Trend Hunter?
Before I discovered Trend Hunter, I always thought of fashion trends when I heard the word "trend". The fact that Trend Hunter includes science, sex, the environment--even food--is so refreshing. Also, I've found that when conversations start going down the boring route all I need to throw out is a "There's this really interesting trend..." and it turns right around!
What is your favorite trend?
Mannish blazers. I love big, boxy, almost too-masculine, dinner jackets (probably because I could out-eat any grown man at dinnertime).
What are your tips for writing a juicy post?
I always ask myself when writing: is this something I would read myself? Because if I don't enjoy reading my own writing, who will?
How do you reset to be creative?
When inspiration hits, I grab the nearest mini notepad and jot down what I'm thinking. I usually go back to this notepad when I'm writing to re-focus and flesh out potential ideas. And a piece of cake will reset me just fine.
What inspires or excites you?
A book I can't put down is always inspiring. A can't-put-down book usually has phenomenal writing, which inspires me to write or edit something just as phenomenal. I also love discussing business-related subjects--news, trends, ideas, etc.
Predict something awesome for 2020?
Cars with built-in coffee makers. Not only would they cut back on the number of tardy employees who make Starbucks/Tim's runs on the way to work, they might even result in LESS car accidents as drivers would never be sleepy at the wheel (provided that they prepare the coffee before actually driving).
Versatile Water Sports Boards
Versatile Water Sports Boards
The 'ZUP Board' Offers a Different Kind of Water Sport Experience
Wakeboarding and water skiing are not the easiest sports to master, so ‘DoMore’ has developed a simpler and more versatile line of water sports boards. The ‘ZUP Board’ is... MORE
Accessible Child Health Records
Accessible Child Health Records
MotherKnows Provides Parents With Kids' Medical Records Anytime
The MotherKnows platform is making it easier for parents to care for their children by making it easy to access their kids’ health records. This innovative platform, available both online and... MORE
Pleasant Do-Good Microsites
Pleasant Do-Good Microsites
Energizer PositiveLand Demonstrates Brand's Social Commitment
With the aim to showcase its commitment to positive, socially beneficial activities, the battery brand Energizer, with the help of agency TBWA, has created Energizer PositiveLand, an interactive... MORE
Virtual Map Car Hunts
Virtual Map Car Hunts
BMW 'Signposts' Campaign Has Swedes Looking for a Hidden BMW 3 Series
BMW has launched a campaign in Sweden that invites people to search for its new BMW 3 Series model that has been ‘hidden’ on Google Maps. The lucky person who finds the car actually wins... MORE
Confidence-Creating Harnesses
Confidence-Creating Harnesses
RiSR Vest Improves Your Posture to Help You in Social Situations
A Switzerland-based team of researchers have created a device, the RiSR vest, that may help you feel and look more confident in social situations. The RiSR vest is a piece of wearable technology... MORE
Multiplatform Linking Systems
Multiplatform Linking Systems
Airbridge Lets You Stream Content on Your TV Via Mobile Devices
Currently, when you want to watch something on your iPad or iPhone on your television, you have to physically connect the devices, but with Airbridge, this may become a thing of the past. Airbridge,... MORE
Personalized Pin-Based Retail
Personalized Pin-Based Retail
Zappos 'PinPointing' App Offers Suggestions Based on Pinterest Posts
Personalized retail and social shopping have been on the rise, and the Zappos ‘PinPointing’ app is a prime example of how brands are leveraging these burgeoning retail trends. The... MORE
Employee Recognition Platforms
Employee Recognition Platforms
PropsToYou Emphasizes the Achievements of Individual Workers
Employees are given a variety of tasks but are often never rewarded or recognized for completing them; the PropsToYou platform, however, aims to change that. PropsToYou helps management recognize... MORE
Cheerfully Vibrant Furniture Ads
Cheerfully Vibrant Furniture Ads
IKEA 'Bright, Shiny Colors' Campaign Promotes Vivid Home Accents
White, beige and black will always be timeless shades when it comes to decorating your home, but the IKEA ‘Bright, Shiny Colors’ campaign may convince you to add some splashes of color,... MORE
Child Tooth Appraisals
Child Tooth Appraisals
Visa Tooth Fairy App Helps Parents Decide How Much Money to Leave Kids
Losing a tooth and finding money under the pillow the next day is an important and fun event in any child’s life, but now the Visa Tooth Fairy App is demonstrating that it can be just as fun... MORE
Stylishly Conservative e-Tailers
Stylishly Conservative e-Tailers
Online Boutique Mode-sty Offers Fashionable Yet Modest Clothing
Most fashion pieces are far from modest, but now the online retailer Mode-sty is set to change this by offering women more conservative clothing choices that are also stylish. Described by the... MORE
Real-World Location Bookmarking
Real-World Location Bookmarking
Grafetee App Lets Users Tag Specific Places to Get Relevant Info
With the Grafetee app, you can now bookmark a real-world location and receive relevant information including things like promotions, special events, business details and more. Created by a Finland-... MORE
Extremely Exclusive Social Networks
Extremely Exclusive Social Networks
Best of All Worlds is an Online Community for Top Influencers
Now there is a place where the world’s top entrepreneurs, creatives and influencers can go without having to worry about “irrelevant connections”; this place is Best of all Worlds,... MORE
Auto Production Eco Initiatives
Auto Production Eco Initiatives
Honda USA 'Paint by Numbers' Shows the Brand's Energy Savings
The Honda USA ‘Paint by Numbers’ demonstrates the auto brand’s commitment to environmentally beneficial practices. It features Honda’s senior staff engineer, Shubho... MORE
Family Restaurant Nightclub Makeovers
Family Restaurant Nightclub Makeovers
Club Applebee's Will Offer Entertainment & Bar Atmosphere
Everyone’s favorite family restaurant chain Applebee’s is revamping its image with the launch of Club Applebee’s, after-hours locations across the United States that offer... MORE
Direct-Sale Event Tickets
Direct-Sale Event Tickets
Tikly Lets You Purchase Tickets Right From Bands' Facebook Pages
Tickets purchased through sales services like Ticketmaster often come with hidden fees, but with the online ticketing platform Tikly, the fees are transparent and it also puts the control of ticket... MORE
Scannable Beer Labels
Scannable Beer Labels
Digital IPA Offers a QR Code That Takes Drinkers to Brewing Instructions
Many brands are still trying to figure out how to use QR codes effectively in their branding and marketing, and it looks like the brewer Yeastie Boys has found a way with its Digital IPA scannable... MORE
Fully Connected Car Devices
Fully Connected Car Devices
'All From One Place' Commercial Promotes Mercedes mbrace2 Telematics
Cars and technology have become increasingly intertwined as more auto brands add hi-tech functionality and applications to their models, and one example of this is Mercedes mbrace2. Mercedes mbrace2... MORE
Photo-Branding Tools
Photo-Branding Tools
The Picmo App Helps You Get Credit for Your Smartphone Photos
There are so many smartphone photos on social networks these days, but the photos will often be posted without credit to the photo-taker; the Picmo app aims to change that. Created by Jason Bass,... MORE
Perfection-Contrasting Portraits
Perfection-Contrasting Portraits
Dagmar Keller & Martin Wittwer's Stunning Commentary on Beauty
Photographers Dagmar Keller and Martin Wittwer have created a unique and stunning photo commentary called ‘I Knew Some of You Better Than Others, but I Miss You All.’ A commentary on... MORE
Rapid In-Office Manicures
Rapid In-Office Manicures
Manicube Provides 15-Minute Nail Service At Your Work Desk
When you’re extremely busy, finding time to pamper yourself often falls to the bottom of your to-do list, but with Manicube you can get a quick, 15-minute manicure right at your office desk.... MORE
Individualized Stem Cell Skincare
Individualized Stem Cell Skincare
U Autologous Offers Anti-Aging Products Made From Your Own Cells
Consumers are constantly searching for the fountain of youth, and that fountain may just be the U Autologous line by Personal Cell Services. The U Autologous collection of anti-aging skincare... MORE
Paper Apps
Paper Apps
Uniform & Novalia Turn Paper Into Electronics Using Circuits & Conductive Paint
Both paper and technology are all around us, and now the branding agency Uniform and the engineering and prototyping firm Novalia have merged the two to create paper apps, or paper-printed... MORE
Smartphone-Compatible Notebooks
Smartphone-Compatible Notebooks
Moleskine Evernote Turns Your Notes & Drawings Into Digital Form
For artists and writers looking for a tool to bridge the gap between the analog and digital worlds, the Moleskine Evernote Smart Notebook is here to help. The iconic notebook maker Moleskine has... MORE
Doodling Job Interviews
Doodling Job Interviews
Muse 'Drawsome' Campaign Uses Draw Something to Assess Intern Apps
While some brands have been using video games to examine the skills of potential new hires, Muse agency in Amsterdam is assessing the abilities of prospective interns by using the free app Draw... MORE
Online Reputation Protectors
Online Reputation Protectors
Norton Top Search Result Helps You Make a Good First Impression
Often, people—especially potential future employers—will conduct an online search of you before you even meet them, and with Norton Top Search Result, you won’t have to worry about... MORE
Inspiration-Enhancing Prefabs
Inspiration-Enhancing Prefabs
The Tess House is a Home Designed With Writers in Mind
For both professional writers and aspiring writers, sometimes the space around you can have a profound effect on what you produce, and now the company Jet Prefab has designed a prefab home, called... MORE
Sweet Garden-Ready Gowns
Sweet Garden-Ready Gowns
Kate Moss Stars in Soft & Pretty Editorial for Elle France August 2012
Serving up sweet femininity, Kate Moss appears in an editorial called ‘Sous le soleil de St. Tropez
’ (under the St. Tropez sun) for the Elle France August 2012 issue. The fashion... MORE
Racy Cinematographic Shoe Films
Racy Cinematographic Shoe Films
The Candice Swanepoel Brian Atwood Campaign Sparks Controversy
Candice Swanepoel, the sweet-looking Victoria’s Secret model, stars in a new ad campaign for Brian Atwood that is making jaws drop. The Candice Swanepoel Brian Atwood campaign, which features... MORE
Luxury Car Songstress Endorsements
Luxury Car Songstress Endorsements
Lana Del Ray Jaguar F-Type Ad Campaign Targeted at Young & Hip
Images for the upcoming Lana Del Ray Jaguar campaign have been released in promotion of the Jaguar F-Type sports car. By using the young songstress as an endorser, the car brand aims to capture the... MORE
Custom Digitally Printed Fashion
Custom Digitally Printed Fashion
CONSTRVCT Enables You to Put High-Quality Images On Garments
Customization and interactivity continue to be a growing directions in fashion design and now the startup CONSTRVCT, which was funded via Kickstarter, is offering customers to ability to create... MORE
Everyday Object Automation Platforms
Everyday Object Automation Platforms
SmartThings Will Turn Your Home Into a Smart Living Space
Imagine a world where everything in your home—your lights, door lock, thermostat, kitchen appliances, etc.—was automated so that they turned off and on when you needed them to and sent... MORE
Fruit-Infusing Water Bottles
Fruit-Infusing Water Bottles
Aqua Zinger Adds Subtle Flavor to Your H20 Using Fresh Ingredients
If you struggle to drink even a few glasses of water a day, let alone the recommended eight, perhaps the Aqua Zinger water bottle will help you out. Aqua Zinger is a stainless steel bottle that will... MORE
Morning Meal-Inspired Yogurts
Morning Meal-Inspired Yogurts
Jamie Lee Curtis Returns to Promote Activia Breakfast Blend
Remember Dannon’s Activia ads from a few years ago starring Jamie Lee Curtis? Now the actress is back in the new Activia Breakfast Blend campaign, which promotes the brand’s latest line... MORE
Pinterest Wardrobe Apps
Pinterest Wardrobe Apps
Bazaart Lets You Turn Pins Into a Personal Catalog of Fashion Outfits
For fashionistas, Pinterest offers a great way to amalgamate all of one’s coveted fashion pieces in one spot, and now the app Bazaart helps you take this one step further. Bazaart is a... MORE
Jeans-Based Building Materials
Jeans-Based Building Materials
The UltraTouch Denim Insulation is Now Available at Lowe's
The next time you’re re-insulating your home, you might want to consider using Bonded Logic’s UltraTouch Denim Insulation. Cotton-based insulation is gaining ground in the home... MORE

Featured Ideas

Racy Fake Shows
Racy Fake Shows
The Sprint 'Desperate Housewives' Commercials Resemble the Show
Here’s a truth bomb: I haven’t watched a full commercial in over a year and I’m probably not the only one. The Sprint 'Desperate Housewives' commercials, a collection of commercials created from a collaboration… MORE
Photovoltaic Parking Lots
Photovoltaic Parking Lots
The Solasis Light Tower Creates Power from Car Windshields
Parking lots will soon make their own contribution to the environment by generating power. First among the innovative power-generating concepts developed is the Solasis Light Tower, which is a design from… MORE
Agriculture Retail Stores
Agriculture Retail Stores
The London FARM: Shop Project is the World's First Farm in a Shop
The London FARM: shop project will be the world's first shop that actually has a farm within it. Created by sustainable-living design company Something & Son, the project comprises turning an old retail… MORE
Music Bankers
Music Bankers
Kisskissbankbank Lets Music Fans Become Investors
Now you can invest and earn returns on the music you love. All you have to do is become a ‘KissBanker’ with the site Kisskissbankbank. Kisskissbankbank is a company with a crowd-funding business model… MORE
Community Motorcycle Repair
Community Motorcycle Repair
Motomethod Provides On-Site Help While You Work On Your Bike
The Vancouver-based Motomethod shop is revolutionizing the way bikers repair and service their rides. This community-oriented repair shop encourages motorcyclists to work on their bikes and receive... MORE
Historic Drug Store Tributes
Historic Drug Store Tributes
Walgreens 111 Years of Innovation Looks at Company Milestones
The Walgreens 111 years of innovation campaign celebrates the American pharmacy chain’s success and achievements as a drugstore over the last century. The campaign, developed by GSD&M,... MORE
Designer Photo-Sharing Initiatives
Designer Photo-Sharing Initiatives
Marc Jacobs 'MarcFam' Campaign Wants Fans to Post Pictures
If you love Marc Jacobs, you'll get your chance to show it -- and be rewarded -- with the Marc Jacobs 'MarcFam' campaign. The Marc Jacobs 'MarcFam' campaign is a social media project that asks the fashion… MORE
Gym-Inspired Retail Displays
Gym-Inspired Retail Displays
The Folk Clothing Store Includes Gym Horses and Ladders
I imagine that if I walked into the new interior of the Folk Clothing store in London, I would be caught in a paroxysm of confusion, not knowing whether I was in a fashion boutique or an old school gym.… MORE
Generation-Focused Autos
Generation-Focused Autos
Chevy Code 130R and Tru 140S Aimed at Millennials
Chevrolet has revealed two new car models, the Chevy Code 130R and Tru 140S, which are to be targeted at the Millennial generation. They were revealed at the 2012 Detroit Auto Show, where the carmaker… MORE
On-Demand Concert Attire
On-Demand Concert Attire
Fashion Brand Very Launches V Festival Clothing Delivery Service
The UK fashion retailer Very is the official fashion partner for Virgin Media’s V Festival, and it has just launched an interesting concept: a clothing delivery service for festival attendees.... MORE
Mining Tunnel Diners
Mining Tunnel Diners
'Muru Pops Down in Tytyri' is a Restaurant Located 80 Meters Underground
There are plenty of off-the-wall restaurants and themed diners around the world, and the ‘Muru Pops Down in Tytyri’ restaurant will soon be one of them. The eatery, set to open in... MORE
Paranormal Party Places
Paranormal Party Places
Chicago's Excalibur Nightclub is a Hip Haunt, Literally (SPONSORED)
(SPONSORED) Hold onto your glass at Excalibur Nightclub—its resident spirits just might break it without warning. This museum turned party space has been called one of the most haunted places in Chicago,… MORE
Fashionable Kiddie Footwear
Fashionable Kiddie Footwear
Fiorentini + Baker Launches a Juniors Line With Adorable Campaign
The beloved footwear label Fiorentini + Baker is launching a line of children's footwear, Fiorentini + Baker Junior, in celebration of the brand's 10th anniversary. The accompanying ad campaign for the… MORE
Ball Player Cabernet
Ball Player Cabernet
NBA Star Yao Ming Launches Yao Family Wines for Chinese Market
Retired NBA star Yao Ming has launched a wine brand called Yao Family Wines, which will be sold exclusively in the Chinese market. The 31-year-old, 7-foot-6-inch Chinese basketball star, who now lives… MORE