Katherinev123
Contributing Editor
Toronto, Canada · Member since Jul 2009
2,945Published Articles
3.9MArticle Views
Hello! I'm originally from Winnipeg, Manitoba, but I now live in California and am pursuing my MBA degree at UCLA Anderson. I have a marketing background and a passion for editing and media and have worked in both print and online publishing before coming to Trend Hunter. One highlight: interning at Zink Magazine in New York City (despite identifying with 'Ugly Betty' for most of it).
I love fashion and shopping but probably spend more than I should. Art is something I wish I had more time for. I love movies, trashy reality TV, food shows, sitcoms, and people who like to "suit up." My number one vice: cake. Oh, and pie. You could probably bribe me with a cinnamon bun too.
I love fashion and shopping but probably spend more than I should. Art is something I wish I had more time for. I love movies, trashy reality TV, food shows, sitcoms, and people who like to "suit up." My number one vice: cake. Oh, and pie. You could probably bribe me with a cinnamon bun too.
Featured Ideas
Family-Sized Gaming Floors
The e-Sports Ground Offers a Gigantic Virtual Gaming ExperienceGiant Virtual Gaming Floors — There is an opportunity to create even bigger and more immersive gaming floors to attract gaming enthusiasts.Cycling Encouragement Laws
The NYC Bicycle Access to Office Building LawGreen Transportation — Disruptive innovation opportunity: Develop innovative solutions for secure bike parking at office buildings to encourage more cyclists and reduce reliance on cars.Water-Shaped Bottles
Xiaoli Wen Creates Porcelain Bottles With Flowing WaterFlowing Porcelain Bottles — Creating porcelain bottles with flowing, undulating characteristics, shaped by the falling of water.Video Game Urinals
London's The Exhibit Bar Offers Men a Pee-Controlled GameInteractive Urinals — Captive Media's video game urinals engage users and provide opportunities for interactive marketing.Lively Laid-Back Shoots
Paulina Papierska Models Contrasting Styles in 'Great Comeback'Contrasting Styles — There is an opportunity for clothing brands to design collections that combine contrasting elements and styles, such as punk-rock accents with prim and proper attire.Crowdsourced Brew Campaigns
Samuel Adams Crowd Craft Project Lets Fans Partake in Beer-MakingCrowdsourced Beer-making — Brands can leverage the power of crowd intelligence to create unique and collaborative beers with the participation of their customers.Sneaky Broken Wheels
The Anti-Theft Collapsible Bike Wheel Deceives Bike ThievesAnti-Theft Bike Solutions — Disruptive innovation opportunity for companies to develop innovative anti-theft solutions for bicycles.Controversial Test Subject Ads
Toshiba Satellite Ultrabook Ad Gets Backlash From Medical CommunityHumor in Advertising — Opportunity to leverage humor in advertising campaigns to engage with consumers and create a memorable brand image.Nomadic Stacked Sofas
The Versatile Bidoun Mattress Furniture by TrafficStacked Mattress Furniture — Designing furniture that incorporates stacked mattresses provides a versatile and adaptable solution for modern nomadic lifestyles.Adaptable Sinuous Seating
The Stream Sofa by Arik Levy is Sleek Customizable DesignAdaptable Seating — Disruptive innovation opportunity: Create customizable seating options that can adapt to different user needs and space constraints.Urban Tribal Fashion
Gwen Loos Stars in Editorial for Glamour Italy February 2012Tribal-Inspired Fashion — There is an opportunity for fashion designers to create polished and sophisticated tribal-inspired pieces for the spring season.Digital Couturier Magazines
Louis Vuitton 'New, Now' Site Offers Fashionable ContentContent-Based Fashion Platforms — Traditional fashion houses are creating content-based digital platforms and microsites to engage customers.Q&A with Katherinev123
What is unique that's not in your bio?
I ran a style consultation business in Winnipeg before moving to Toronto to pursue editing. I appeared a few times as a stylist on Breakfast Television Winnipeg where I styled women in local fashions and convinced viewers to buy them (the fashions, not the women).
What's your favorite accomplishment?
I won the gold medal for Marketing at the University of Manitoba. It's my favorite accomplishment because it came as a surprise.
How do you define cool?
Cool is about confidence. Something is cool if you can wear, display, or use it with utter, complete confidence. Bonus points if it's uncommon, though!
What is your secret to uncovering trends?
Being observant--even in situations when it's considered rude to observe!
What do you enjoy most about Trend Hunter?
Before I discovered Trend Hunter, I always thought of fashion trends when I heard the word "trend". The fact that Trend Hunter includes science, sex, the environment--even food--is so refreshing. Also, I've found that when conversations start going down the boring route all I need to throw out is a "There's this really interesting trend..." and it turns right around!
What is your favorite trend?
Mannish blazers. I love big, boxy, almost too-masculine, dinner jackets (probably because I could out-eat any grown man at dinnertime).
What are your tips for writing a juicy post?
I always ask myself when writing: is this something I would read myself? Because if I don't enjoy reading my own writing, who will?
How do you reset to be creative?
When inspiration hits, I grab the nearest mini notepad and jot down what I'm thinking. I usually go back to this notepad when I'm writing to re-focus and flesh out potential ideas. And a piece of cake will reset me just fine.
What inspires or excites you?
A book I can't put down is always inspiring. A can't-put-down book usually has phenomenal writing, which inspires me to write or edit something just as phenomenal. I also love discussing business-related subjects--news, trends, ideas, etc.
Predict something awesome for 2020?
Cars with built-in coffee makers. Not only would they cut back on the number of tardy employees who make Starbucks/Tim's runs on the way to work, they might even result in LESS car accidents as drivers would never be sleepy at the wheel (provided that they prepare the coffee before actually driving).