Marketing through social media will now be much more focused, as Facebook just announced that its Facebook brand pages will offer advertisers the ability to target online users by gender, relationship status, education, workplace and interests.
Before this, companies using Facebook brand pages were only able to set targets for location and language, says Mashable. But now, marketers can rest assured that their ads are reaching the right people. For example, a brand hoping to target college-level consumers for a back-to-school fashion campaign can now filter its ads to appear to consumers between the ages of 18 and 21 who are interested in fashion and style.
Coming only weeks after Twitter announced a targeted tweet system for marketers, this new hyper-targeting option on Facebook definitely stands to change the social media marketing game plan for today's brands.