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23 Facial Recognition Marketing Stunts

These Campaigns Use Facial Recognition Tech for Advertising

— May 20, 2015 — Business
Over the past few years, the use of facial recognition technology has proven to be capable of so much more than just identifying people. When used for the purposes of marketing, this technology is able to make better product recommendations and respond to a consumer's behaviors or a unique scenario. This technology also makes it possible to hone in on a particular demographic, as seen by the illuminated billboard beer brand Astra used to market its product exclusively to women—but not ones below the legal drinking age.

One of the most impactful advertisements to make use of facial recognition technology is the billboard Women's Aid set up to bring awareness to domestic violence; simply by looking at the billboard of a woman's bruised face, people became responsible for making the markings disappear.

Following the huge buzz surrounding Microsoft's age-predicting Face API, these marketing campaigns show how brands can put technology like this into practice.
6.6
Score
Popularity
Activity
Freshness
23
Staring Competition Posters
Staring Competition Posters
DAILIES TOTAL1's Poster Stages a Staring Contest Challenge
<
22
Memory-Supplementing Apps
Memory-Supplementing Apps
Samsung's Memory Recaller Helps Alzheimer Patients Cope with Memory Loss
<
21
Emotional Reaction Detectors
Emotional Reaction Detectors
The NeoFace Facial Recognition Program Analyzes Customers' Behavior
<
20
Face Check-Ins
Face Check-Ins
Facedeals Uses Facial Recognition Technology to Check You Into a Location
<
19
Targeted Ad Tech Boxes
Targeted Ad Tech Boxes
The Intel Set Top Box Plays Commercials Customized to Viewers
<
18
Vending Machine Spoofs
Vending Machine Spoofs
This Funny Project Pokes Fun at Popular Vending Machine Promotions
<
17
Female-Targeted Beer Ads
Female-Targeted Beer Ads
Uses a Facial Recognition Billboard to Market Beer for Women
<
16
Face Recognition Fail Sites
Face Recognition Fail Sites
The Frijj ‘You LOL You Lose' Game Looks for Laughter
<
15
Smile Currency Campaigns
Smile Currency Campaigns
Teatreneu's Pay with a Smile Only Charges for Laughs at a Comedy Show
<
14
Biometric Buying Systems
Biometric Buying Systems
This New Payment System Lets You Buy Things with Your Face
<
13
Retail Recommending Booths
Retail Recommending Booths
Inspiration Corridor Offers Fashion Suggestions and Helps Locate Items
<
12
Biometric Store Payments
Biometric Store Payments
This Chinese Grocery Store Features a Unique 'Face Pay' System
<
11
Facial Recognition Apps
Facial Recognition Apps
The Coca-Cola FaceLook Campaign Fuses the Online World with Reality
<
10
Face-Reading Car Contests
Face-Reading Car Contests
The Billionaire Shop Will Give a Lambo to Whoever Wishes Most for It
<
9
Face Recognition Payment Tools
Face Recognition Payment Tools
Alibaba's 'Smile To Pay' Lets You Pay Via Face Scan
<
8
Yawn-Activated Vending Machines
Yawn-Activated Vending Machines
Douwe Egberts' Coffee Machine is Clever Marketing
<
7
Face-Pairing Museum Campaigns
Face-Pairing Museum Campaigns
Interactive Museum Strategy Rijks Emotions Matches Faces to Artwork
<
6
Emotion-Recognizing Advertising Platforms
Emotion-Recognizing Advertising Platforms
Virool's Video Ad Tracking Software Monitors Reactions
<
5
Junk-Refusing Vending Machines
Junk-Refusing Vending Machines
These Healthy Snack Vending Machines Reference Your Medical Records
<
4
Facial Recognition Product Dispensers
Facial Recognition Product Dispensers
Sanden Vending Machine Provides Extreme Customization
<
3
Bruise-Healing Billboards
Bruise-Healing Billboards
This Domestic Abuse Awareness Ad Has Onlookers Heal a Battered Woman
<
2
Gender Discriminating Ads
Gender Discriminating Ads
The Facial Recognition Billboard is a Highly Interactive Campaign
<
1
Facial Recognition Snack Machines
Facial Recognition Snack Machines
This Facial Recognition Vending Machine Personalizes Purchases
<