Marketers are getting smarter about targeting ads at specific audiences, and the new Intel set top box is a great tool for TV marketers. Rather than play random ads, it considers the viewers and plays ads targeted at these specific watchers. If you and your girlfriends were watching TV, the Intel set top box would show beauty and skincare ads. If your eight-year-old son was watching, it would play toy and video game ads.
It must be clarified that the set top box cannot specifically identify people in the room. Instead, it makes out the gender of the viewer and also the age bracket using facial recognition technology. It then uses these criteria to choose specific advertising.
This box is set to launched by the end of the year. Given Intel's plans to enter the cable TV industry (dominated by strong players like Comcast, Direct TV, Time Warner etc.), the Intel set top box would definitely give it a distinct edge.