Pollo Campero, a fast-casual restaurant chain with roots in Guatemala, has announced a national fundraising day scheduled for August 25, during which participating U.S. locations will donate 25% of sales from customers who explicitly mention the promotion at checkout to Direct Relief, a humanitarian medical organization currently responding to the recent earthquakes in Venezuela and Colombia.
Pollo Campero's national fundraising day leverages the brand’s daily operations to generate emergency relief funding, addressing the ongoing medical and infrastructure needs in two South American countries that have suffered back-to-back seismic disasters within a short period. The campaign also appeals to the brand’s core customer base, which includes many Hispanic Americans who may have personal or familial connections to the affected regions.
By partnering with a well-regarded global health organization like Direct Relief, Pollo Campero adds a layer of credibility and transparency.
Image Credit: Pollo Campero
What Makes This Trend Stand Out
- Checkout-triggered Relief
- Point-of-sale donation mechanics create new space for restaurants to convert everyday purchases into rapid-response disaster funding with measurable customer participation.
- Diaspora-aligned Campaigns
- Community-rooted brands can deepen relevance by connecting cause marketing to customers’ cultural ties, family networks, and regional identities.
- Credible Aid Partnerships
- Pairing consumer-facing campaigns with established humanitarian organizations strengthens trust while enabling faster deployment of funds to urgent medical and infrastructure needs.
Sectors Adopting This
- Quick-service Restaurants
- Fast-casual and QSR operators are positioned to embed crisis-response fundraising into routine transactions across national store networks.
- Humanitarian Aid
- Relief organizations gain scalable visibility and funding channels through commercial partnerships that link public urgency with trusted response infrastructure.
- Cause Marketing
- Brand-led social impact campaigns are evolving toward localized, culturally resonant initiatives that combine customer engagement with transparent nonprofit collaboration.
