This video ad tracking platform uses facial recognition technology to monitor the emotions of viewers in real-time. Virool eIQ would be an exceptionally useful tool for analytical advertisers who know people's purchasing habits are emotional more often than not. The first of its kind, the Virool video ad tracking system enables you to measure the success of videos with tangible data.
The Virool eIQ platform hosts the enhanced videos. If a person comes across an eIQ ad online, a pop up asks him or her for permission to turn on the computer camera, which will monitor their reaction using RealEyes emotional response technology. If permission is denied, a regular advertisement will play. The eIQ cloud-based recognition engine identifies emotions instantly and can also track eye movement and heart rate.
Emotion-Recognizing Advertising Platforms
More Stats +/-
Facial Recognition Snack Machines
Computer Anti-Fatigue Glasses
Face-Pairing Museum Campaigns
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.