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16 Unique Auction Events

From Candy Brand Auctions to Auctioned Airline Upgrades

— April 11, 2016 — Art & Design
These unique auction events include a range of charitable stunts and brand marketing efforts to raise money and awareness.

Some of the most interesting branded auctions come from Skittles, Dos Equis and Nokia, as well as eBay, which joined up with Sotheby's in order to celebrate a one-of-a-kind collection of memorabilia from New York City. In order to capitalize on a consumer's desire for exclusivity, AirBerlin implemented a program called 'Exquisite' that let its travelers bid for better seats. More often than not, these branded auctions are running as part of both online and offline campaigns.

As far as some of the most unusual auction formats, there are organizations that sell Instagram photography for charity, as well as auctions where a bidder's only chance to win is to display a deep and authentic emotional response to an item.
Candy Brand Auctions
Candy Brand Auctions
Skittles' Web Auction Lets Fans Bid for Collectibles with Social Media Likes
Online Charity Art Auctions
Online Charity Art Auctions
The 'Instant' Organization Sells Instagram Photographs for Charities
Novel-Referencing Auctions
Novel-Referencing Auctions
The Promotional Book Auction is for Miranda July's The First Bad Man
Inspiring Art Auctions
Inspiring Art Auctions
Emirates NBD's Special Auction Surprises Patrons with Upcoming Talent
Charitable Celeb Bed Auctions
Charitable Celeb Bed Auctions
Alan Thicke is Auctioning Off His Bed for Habitat for Humanity
Auction House Partnerships
Auction House Partnerships
Sotheby's and eBay Have Teamed Up to Sell New York City Memorabilia
Parking Auction Apps
Parking Auction Apps
MonkeyParking Shows San Francisco Parking Spots Available to Bid Upon
Emotion-Based Auctions
Emotion-Based Auctions
This Strange Auction Rewarded the Bidder Who Truly Wanted an Item Most
Beer Brand Auctions
Beer Brand Auctions
The 'Coveted Collection' Sells the World's Most Interesting Man's Posessions
Photo App-Based Auctions
Photo App-Based Auctions
The Instaheart Charity Auction Takes Place Entirely on Instagram
Auctioned Airline Upgrades
Auctioned Airline Upgrades
AirBerlin's Exquisite Program Lets Travelers Bid for Flight Upgrades
Space Memorabilia Auctions
Space Memorabilia Auctions
The 'Space History Sale' Comprises Precious Space Exploration Items
Prank Innocence Auctions
Prank Innocence Auctions
This April's Fool's Day Prank is Strange in a Few Ways
Selfie Fashion Auctions
Selfie Fashion Auctions
The Selfie Collection is Presented by the Nokia Lumia 735 Smartphone
Stolen Street Art Auctions
Stolen Street Art Auctions
'Stealing Banksy?' is an Exhibition and Auction of Banksy's Street Art
Cinematic Display Trucks
Cinematic Display Trucks
This Film Marketing Stunt for Spectre Shows Off Bond's Movie Props