Sotheby's and eBay Have Teamed Up to Sell New York City Memorabilia

 - Apr 2, 2015
References: hypebeast
In a unique online-offline partnership, Sotheby's and eBay have joined forces to auction off a selection of one-of-a-kind New York City memorabilia.

The partnership will see the launch of a new section on the eBay website dedicated to items on offer from the luxury New York City-based auction house. On that portion of the website, Sotheby's will livestream New York City art sales that individuals at home will be able to participate in.

While eBay is looking to grow its reach as it continues to separate from PayPal, Sotheby's has worked on expanding its followers in a younger demographic in order to compete with rival Christie's, recently enlisting Drake to curate a soundtrack for an upcoming exhibit.