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45 Festive Brand Activations

From Winter-Themed Whiskey Bars to Pop-Up Candy Bar Grottos

— March 7, 2016 — Marketing
These festive brand activations range from winter-themed whiskey bars to candy bar grottos that promote a new holiday snack range. Whether celebrating Christmas, Easter or Halloween, these festive brand activations use publicity stunts, pop-up retailer stores and sensory events to leave a lasting impression on consumers.

Illustrating the power of experiential marketing tactics, examples like Cadbury's cream egg cafe celebrate Easter while appealing to Millennial audiences rather than just kids. Furthermore, personal care pop-ups like Well + Good's 'Wellness Wonderland' store and RBC's Avion Holiday Shop -- a rejuvenating spa meant to reward the bank's Avion card holders -- promote luxury and relaxation while fostering stronger relationships between a trusted brand and their target audience.

Food and beverage-themed pop-ups like a holiday pantry by President's Choice and Old Speckled Hen's 'Hunt for a Hen' scavenger hunt round out this list of festive brand activations. The examples commemorate important seasonal celebrations while promoting a branded product or service in a memorable way.
5.5
Score
Popularity
Activity
Freshness
45
Pop-Up Christmas Campaigns
Pop-Up Christmas Campaigns
Kohl's Pop-Up Truck Encourages People to Share Traditions Online
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44
Irish-Inspired Pop-Up Restaurants
Irish-Inspired Pop-Up Restaurants
This Culinary Event Celebrates St. Patrick's Day in Chicago
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43
Digital Santa Claus Selfies
Digital Santa Claus Selfies
UK Retailer GAME Implemented an Augmented Reality System for Shoppers
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42
Mystery Bar Tours
Mystery Bar Tours
Old Speckled Hen's 'Hunt for a Hen' Sent People Out on a Bar Scavenger Hunt
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41
Festive VR Dining Experiences
Festive VR Dining Experiences
TGI Fridays' Holiday Experience Transports Diners to the Arctic
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40
Revived Chocolate Promotions
Revived Chocolate Promotions
This Cadbury Chocolate Promotion "Resurrects" Old Candy Bars
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39
Holiday Wellness Shops
Holiday Wellness Shops
Well + Good's Holiday Pop-Up Emphasizes Gifting Wellness to Others
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38
Lunar Christmas Lookouts
Lunar Christmas Lookouts
This Moon-Gazing Station Ties in with John Lewis' Christmas Advert
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37
Wish-Granting Coffee Shops
Wish-Granting Coffee Shops
This Tim Hortons Christmas Campaign Created a Snow-Covered Log Cabin
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36
Interactive Holiday Billboards
Interactive Holiday Billboards
Burberry's 'Personalized For You Ad' Promotes Consumer Interaction
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35
Festively Personalized Spreads
Festively Personalized Spreads
Marmite's Pop-Up Creates Personalized Product Jars for the Holidays
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34
Branded Pop-Up Pantries
Branded Pop-Up Pantries
The President's Choice Pop-Up is Helping Consumers Prepare Holiday Meals
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33
Milk Bottle Christmas Trees
Milk Bottle Christmas Trees
Arla Foods UK is Celebrating the Holidays with a Dairy-Inspired Tree
<
32
In-Store Toy Shops
In-Store Toy Shops
Crate & Barrel is Temporarily Housing a Land of Nod Store-In-Store Shop
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31
Festive Scented Taxi Cabs
Festive Scented Taxi Cabs
Molton Brown's 'Christmas Carriages' Offer Induglent Rides
<
30
Holiday Pop-Up Lodges
Holiday Pop-Up Lodges
Fortnum & Mason Will Host Workshops at Somerset House
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29
Sensory Audio Shops
Sensory Audio Shops
These Sennheiser Pop-Up Stores Celebrate the Holiday Season
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28
Temporary eCommerce Storefronts
Temporary eCommerce Storefronts
Australia Post is Trialling eCommerce Pop-Ups at Post Offices
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27
Greeting Card Trucks
Greeting Card Trucks
Hallmark's Holiday Truck Helps People Discover the Joy of Sending Warm Wishes
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26
Charitable Retail Installations
Charitable Retail Installations
The Bombas & Gap Campaign Consists of a Good Deed-Powered Machine
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25
Coffee Cup Christmas Trees
Coffee Cup Christmas Trees
This Starbucks Christmas Tree is Gingerbread Latte-Scented
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24
Promotional Trick-or-Treat Doors
Promotional Trick-or-Treat Doors
Knocking on Haribo's Halloween Door Reveals a Selection of Treats
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23
Hot Gin Cocktail Bars
Hot Gin Cocktail Bars
This Pop-Up Bar is Serving Warm Gin Beverages to Combat the Cold Winter
<
22
Pop-Up Ski Lounges
Pop-Up Ski Lounges
This Asda Christmas Pop-up Replicates an Après Ski Lodge Experience
<
21
Cozy Holiday Lounges
Cozy Holiday Lounges
Southern Comfort's Christmas Pop-Up is a Welcoming Place to Kick Back
<
20
Fashionable Mall Santas
Fashionable Mall Santas
This Holiday Campaign Features a More Stylish Version of Kris Kringle
<
19
Submerged Easter Egg Stunts
Submerged Easter Egg Stunts
The Latest Cadbury Stunt is an Installation at Loch Ness
<
18
Virtual Shopping Displays
Virtual Shopping Displays
eBay's Christmas Displays Let Customers Buy From Real-Life Windows
<
17
Rejuvenating Holiday Pop-Ups
Rejuvenating Holiday Pop-Ups
This RBC Avion Shop Rewards Customers for the Holidays
<
16
Pop-Up Toy Shops
Pop-Up Toy Shops
Walmart's Holiday Helper Toy Shop Lets Shoppers Test Out the Top Toys
<
15
Easter Candy Pop-Up Cafes
Easter Candy Pop-Up Cafes
The London Cadbury Creme Egg Pop-Up Has an Adult Ball Pit
<
14
Giant Holiday Retail Playgrounds
Giant Holiday Retail Playgrounds
Target Wonderland is an Entertaining & Shoppable Christmas World
<
13
Virtual Reality Santa Visits
Virtual Reality Santa Visits
The JCPenney VR Santa Experience is Driving In-Store Traffic
<
12
Paper Craft Retail Displays
Paper Craft Retail Displays
This Whimsical Window Display Features Intricate Paper Sculptures
<
11
Black Christmas Shops
Black Christmas Shops
Kraken Rum's Christmas Pop-Up Shop Celebrates with All-Black Offerings
<
10
Cozy Pop-Up Shops
Cozy Pop-Up Shops
Target Curates a Festive Holiday Pop-Up Shop with STORY
<
9
Holiday Candy Pawnshop Pop-Ups
Holiday Candy Pawnshop Pop-Ups
The Skittles Holiday Pawn Shop Trades Candy for Unwanted Gifts
<
8
Snowy White Christmas Pop-Ups
Snowy White Christmas Pop-Ups
The Cadbury Festive Joy Tour Continues to Spread Joy in the UK
<
7
Gingerbread House Bank Pop-Ups
Gingerbread House Bank Pop-Ups
This Gingerbread Bank Was Assembled in Philadelphia for PNC Bank
<
6
Urban Safari Treehouse Pop-Ups
Urban Safari Treehouse Pop-Ups
This Enormous Activation is for the Lion Sands Game Reserve
<
5
Festive Candy Campaigns
Festive Candy Campaigns
Nestle's Quality Street Christmas Event is a Multi-Sensory Experience
<
4
Seasonal Beer Experiences
Seasonal Beer Experiences
The Stella Artois 'Give Beautifully' Campaign Includes a Pop-Up Bar
<
3
Winter-Themed Whiskey Pop-Ups
Winter-Themed Whiskey Pop-Ups
The Hedonist Project and Diageo Launch a Festive Holiday Bar
<
2
Festive Chocolate-Covered Pop-Ups
Festive Chocolate-Covered Pop-Ups
The Cadbury Christmas Grotto is Part of Its UK Advent Tour
<
1
High-Tech Multi-Sensory Pop-Ups
High-Tech Multi-Sensory Pop-Ups
This Ticketed Perrier-Jouët Pop-Up Was Organized by Bombas & Parr
<