This massive Starbucks Christmas Tree was erected by the coffee shop to celebrate the upcoming holiday season. The tree is made from hundreds of Starbucks' iconic red cups and is even infused with a gingerbread latte scent.
The holiday display also has an interactive social media feature that sees the tree light up more and more as the hashtag #RedCups is used. The tree was built near London's King Cross station with digital display boards spread out to thank Starbucks fans for joining the campaign.
Also, for as long as the tree is up, free gift cards will be given out to lucky passersby. This installation is part of the larger 'Red Cup Moments' campaign which has been gaining attention on Twitter and Instagram.