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27 Rebranded Business Innovations

From Upscale Discount Grocers to Sensory Liquor Store Concepts

— March 18, 2016 — Marketing
These rebranded business innovations range from upscale discount grocers to sensory liquor store concepts that use clever marketing tactics to elevate sales while enhancing shoppers' overall experience. Standouts include LCBO's in-store beer tasting station along with Rexall's in-store beauty bar. Both of the Canadian businesses are known as reliable retailers -- whether selling quality liquor products or fulfilling household or pharmaceutical needs. While LCBO's sensory retail activation promotes new beer varieties while spotlighting Toronto-based breweries, Rexall's in-house beauty bar promotes independent makeup brands while supporting Canadian businesses.

Additional rebranded business innovations include personalized taco rewards like those available on Taco Bell's ta.co platform. Appealing to Millennial audiences, the fast food chain offers customization and a gamified rewards model that is designed to mimic popular social media channels and chat apps.

Similarly, heritage clothing retailers like Lord & Taylor are targeting younger audiences with Millennial-focused sister brands while companies like grocer Loblaws are appealing to foodies with lifestyle platforms that feature inspirational and social media-themed components.
6.9
Score
Popularity
Activity
Freshness
27
Rebranded Chicken Colonels
Rebranded Chicken Colonels
A New KFC Colonel Starred in a Series of Short Ads
<
26
Rebranded Coffee Culture Magazines
Rebranded Coffee Culture Magazines
Starbucks' '1912 Pike' Publication Teaches Readers About Beans
<
25
Personalized Taco Rewards
Personalized Taco Rewards
Taco Bell's ta.co Site Lets Users Customize Meals and Access Discounts
<
24
Foodie-Focused Social Networks
Foodie-Focused Social Networks
Loblaws' President's Choice Discoveries Platform Stuns Food Fans
<
23
Tourism-Boosting City Branding
Tourism-Boosting City Branding
Victoria's New Logo Makeover Encourages Tourism in Australia
<
22
Discount Millennial Retailers (UPDATE)
Discount Millennial Retailers (UPDATE)
The Find @ Lord & Taylor Discount Store is Youth-Focused
<
21
Artistic Credit Card Branding
Artistic Credit Card Branding
These Creacarte Contest Entries Revamp Boring Bank Card Designs
<
20
Sustainable Seafood Rebrands
Sustainable Seafood Rebrands
This New Brand Identity for Blue Circle Foods is Educational
<
19
Revamped Candy Bars
Revamped Candy Bars
The Take 5 Bar Has Been Rebranded to Appeal to Millennials
<
18
Activity-Focused Yogurt Branding
Activity-Focused Yogurt Branding
The 'Yop Fuels' Campaign Reinvents the Product for Generation Z
<
17
Dynamic Juice Rebranding
Dynamic Juice Rebranding
This Juice Carton Packaging and Brand Was Given a Complete Overhaul
<
16
Rapper-Selected Casualwear
Rapper-Selected Casualwear
The A$AP Rocky GUESS Collaboration Revisits 90s Styles and Silhouettes
<
15
Stylish Discount Grocer Makeovers
Stylish Discount Grocer Makeovers
The Aldi Expansion Sees Value Added to the Brand's US Locations
<
14
Re-Branded Fast Food Franchises
Re-Branded Fast Food Franchises
Denny's 'The Den' Restaurant Targets a Millennial Demographic
<
13
Pharmacy Beauty Boutiques
Pharmacy Beauty Boutiques
Rexall's Beauty Studio Offers Local and Premium Products at Low Prices
<
12
Pharmacy Produce Markets
Pharmacy Produce Markets
Shoppers Drug Mart Now Features Fresh Produce Offerings
<
11
Rebranded Fast Food Campaigns
Rebranded Fast Food Campaigns
The KFC Brand Received a More Modern and Minimalist Design Makeover
<
10
Rebranded Luxury Marketing
Rebranded Luxury Marketing
Valentino Enlists Terry Richardson to Capture Its Sneakers Campaign.
<
9
Low-Cost Boutique Grocers
Low-Cost Boutique Grocers
Daily Table Offers Healthy and Premium Food Items at Low Prices
<
8
Beer-Powered Men's Skincare
Beer-Powered Men's Skincare
The Beer Beauty by Carlsberg Line for Men is a Limited Release
<
7
Contemporary Fast Food Restaurants
Contemporary Fast Food Restaurants
This McDonald's Rotterdam Location Features a Modern Renovation
<
6
Bank Branch Pop-Ups
Bank Branch Pop-Ups
Tangerine's Convenient Bank Branch Pop-Up Wins Over New Customers
<
5
Upleveled Discount Grocers
Upleveled Discount Grocers
The Winn-Dixie St Johns Store Reveals the Brand's New Concept
<
4
In-Store Beer Stations
In-Store Beer Stations
LCBO Summerhill's Beer Experience Zone Spotlights Local Brews
<
3
Supermarket Wine Bars
Supermarket Wine Bars
This High-End Grocery Store Allows Customers to Stay for a Drink
<
2
Intuitive Grocery Displays
Intuitive Grocery Displays
Whole Foods' Interactive Store Display Helps Make Purchase Decisions
<
1
Futuristic Grocery Stores
Futuristic Grocery Stores
Whole Foods' Store of the Future is Both Sensory and Tech-Savvy
<