Last year, drug store Rexall received a contemporary makeover courtesy of branding agency Jackman -- from its new signage to its in-store beauty studio, the pharmacy reinvented its image in an effort to boost sales and appeal to the urban consumer.
In addition to a traditional product selection, the Rexall beauty studio also carries a number of local picks including those from Canadian cosmetics brand Cargo and Toronto-based skincare company Bare English & Co. The drug store's sleek design and branding details contribute to a more experiential shopping trip and change the way consumers perceive its image.
Furthermore, the company's reinvention helps it promote emerging and local beauty products while enhancing the visual identity of its in-house Be better. range.
Why This Trend Is Growing
- Urban Pharmacy Reinvention
- There is an opportunity for drug stores to update their brand image and offer experiential shopping trips to attract urban consumers.
- Local and Premium Product Selection
- Drug stores can offer a unique selection of emerging and local beauty products to stand out in the increasingly competitive market.
- In-house Range Enhancement
- Drug stores can improve the visual identity and appeal of their own in-house product range by highlighting it alongside local and premium beauty products.
Industries Being Reshaped
- Pharmacy
- Pharmacies can reinvent their store design and product selection to stand out in the beauty market and attract new customers.
- Cosmetics
- Cosmetics companies can partner with drug stores to offer their products in a physical retail environment and attract new customers.
- Skincare
- Skincare companies can partner with drug stores to offer their local and emerging products alongside more established brands and gain greater exposure.
