Last year, drug store Rexall received a contemporary makeover courtesy of branding agency Jackman -- from its new signage to its in-store beauty studio, the pharmacy reinvented its image in an effort to boost sales and appeal to the urban consumer.
In addition to a traditional product selection, the Rexall beauty studio also carries a number of local picks including those from Canadian cosmetics brand Cargo and Toronto-based skincare company Bare English & Co. The drug store's sleek design and branding details contribute to a more experiential shopping trip and change the way consumers perceive its image.
Furthermore, the company's reinvention helps it promote emerging and local beauty products while enhancing the visual identity of its in-house Be better. range.