After undergoing a massive rebranding, Tangerine is continuing to catch the eyes of new customers with convenient bank locations in the form of pop-ups. With a bright orange shipping container stationed outside Toronto's Centerpoint Mall, the success of this location at acquiring new customers will be used ahead of introducing more banking pop-ups across Canada.
Inside the Tangerine pop-up, there are iPads that instantly let new customers sign up for an account by scanning an official document like a passport or driver's license. Although you can't do any actual banking at these locations, this is still a good place to check in, ask questions and get financial advice. The relaxed atmosphere of the shipping container stations make them perfect for use at events, festivals or anywhere else as needed to reach potential new customers.
Tangerine's Convenient Bank Branch Pop-Up Wins Over New Customers
Laura McQuarrie — February 20, 2015 — Marketing
References: tangerine & marketingmag