The extent to which brands are pushing themselves to curate unique and unforgettable consumer experiences is demonstrated in this collection of the top 2015 publicity stunt trends. While the power of the pop-up shop still exists, marketers have enhanced the experience to be even more personalized and exclusive.
This year saw many brands creating consumer-integrated events to promote products and services. The bike-powered outdoor cinema from Ben & Jerry's and social currency shops are perfect examples of brands creating last memories and connections.
Elaborate public stunts continue to serve their purpose for brands like Kleenex and Dentyne, which proved the ongoing success of surprise-and-delight tactics among consumers.
To gain a better understanding of the power of publicity stunts in today's millennial-dominated market, check out Trend Hunter's 2016 Trend Report. Complete with additional examples of the top 2015 publicity stunt trends, the report will also reveal how our custom research can inspire your next big idea.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
