This year, Osheaga was filled with some amazing activations for its music festival goers and the Perrier Greenhouse was one of the standout installations. An escape within an escape, it provided visitors with a refreshing change of pace from the usual events and activities found at Osheaga. Packed with air conditioning, signature cocktails and its very own DJ, the Perrier Greenhouse definitely gave the rest of the shows a run for their money.
But what the Perrier Greenhouse really accomplished was to elevate the brand in a unique way. By positioning itself in a classy party atmosphere with special mixed drinks, fans of the brand were able to appreciate the slim cans in another way entirely. Not to mention associate it with a fun luxury experience.
Osheaga's Perrier Greenhouse Introduces an Escape within an Escape
Meghan Young — August 15, 2015 — Marketing
References: nestle-waters & osheaga