Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.

Top 100 Drinking Trends of 2015

From Folk Art Tequila Branding to Mobile Champagne Bars

— January 17, 2016 — Lifestyle
The top 2015 drinking trends include a variety of new bar concepts, alcohol brand campaigns and highly innovative product offerings.

Like in many sectors, the push for experiential extras that add overall value was seen reflected in the marketing efforts of plenty of alcohol manufacturers. Pop-up bars remain a phenomenal opportunity for product education and face-to-face interaction with consumers, with the Pimm's tea pot experience at the Wimbledon 2015 tournament being one of the best-received example.

Additionally, the instance of artisan branding and small-batch manufacturing methods serve as ample marketing opportunities for up and coming brands looking to dive into the market of craft distilling and brewing.

To further delve into drinking and hospitality trends that are poised to shape the year ahead, look into our 2016 Trend Report.
6.9
Score
Popularity
Activity
Freshness
100
Smart Whiskey Bottles
Smart Whiskey Bottles
The Johnnie Walker Blue Label Smart Whiskey Bottle Talks To Your Smartphone
<
99
Boozy Calorie Comparison Charts
Boozy Calorie Comparison Charts
These Infographics Compare Cocktails to Junk Food Using Emojis
<
98
Sassy Hip Flasks
Sassy Hip Flasks
This Hilarious Ex-Boyfriend Tears-Collecting Vessel is a Flask for Women Grown
<
97
Amorous Meal Ads
Amorous Meal Ads
The Latest Pepsi Campaign Shows that "Perfect Couples Do Exist"
<
96
3D-Printed Latte Art
3D-Printed Latte Art
The 'Ripple Maker' Allows Brands to Create Customized Latte Designs
<
95
Wicked Wizardly Shots
Wicked Wizardly Shots
These Punny Harry Potter Drinks are for Hardcore Fans
<
94
Disguised Golf Flasks
Disguised Golf Flasks
The Golf Club Kooler Caddie Hides Your Secret Stash of Wine on the Green
<
93
Sketched Ceramic Branding
Sketched Ceramic Branding
Illustrated Tequila Bottles Feature Doodles of the Mayan Gods
<
92
Personalized Wine Bottles
Personalized Wine Bottles
Moments Wine Packaging Invites You to Give Vino Like a Greeting Card
<
91
Intergalactic Meal Replacements
Intergalactic Meal Replacements
The '100%FOOD' Beverages are Astronaut-Approved Foods for Earth
<
90
Authentic Cold-Pressed Juices
Authentic Cold-Pressed Juices
Juice Matters Creates a Line of Nutritious Drinks for Healthy Living
<
89
Busty Anime Tea Bags
Busty Anime Tea Bags
The Muku Corporation Has Designed Tea Bags Resembling an Anime Character
<
88
Staircase Wine Storage
Staircase Wine Storage
Vinotemp's Modular Wine Cabinet Fits Under New and Existing Stairs
<
87
Effortless Protein Shakers
Effortless Protein Shakers
This Hands-Free Mixer Can Blend Drinks in a Matter of Seconds
<
86
Fake Newborn Flasks
Fake Newborn Flasks
The Cool Baby Lets Fake Parents Subtly Sip Booze
<
85
Undressing Beverage Bottles
Undressing Beverage Bottles
Yakult's Drinks Reveal Swimwear Styles Under a Packaging Layer
<
84
Upcycled Pub Interiors
Upcycled Pub Interiors
Hong Kong's Crafty Cow Gastropub Makes Use of New and Reclaimed Materials
<
83
Flavor-Enhancing Beer Glasses
Flavor-Enhancing Beer Glasses
These Specialty Glasses are Designed for the Modern Beer Drinker
<
82
Udder-Mimicking Milk Dispensers
Udder-Mimicking Milk Dispensers
‘Vache à Lait’ Seeks to Recreate the Farm-to-Table Experience
<
81
Balloon-Inspired Wine Glasses
Balloon-Inspired Wine Glasses
The Glass Tank Wine Glass Perfectly Aerates a Bottle of Red Wine
<
80
Optical Illusion Alcohol
Optical Illusion Alcohol
Nonexistent Vodka Packaging Plays Tricks on Even Sober Eyes
<
79
Floating Fiji Bars
Floating Fiji Bars
The Cloud 9 Bar Offers an Incredible Escape Surrounded by Turquoise Waters
<
78
Intimate Patio Lounges
Intimate Patio Lounges
This Downtown Lounge is an Urban Oasis with a Moody Atmosphere
<
77
Contemporary Classic Menus
Contemporary Classic Menus
Loveland Aleworks' Branding is Inspired by the Town's Railroad History
<
76
Booze-Concealing Tampons
Booze-Concealing Tampons
These Booze Tubes Help Conceal Alcohol in the Form of a Tampon
<
75
Symbolic Beverage Branding
Symbolic Beverage Branding
Fruit Icon Juice Packaging Uses Succulent Graphics for Global Flavors
<
74
Cherry Cheesecake Shooters
Cherry Cheesecake Shooters
The Bite-Sized Treats Make Mini Cheesecakes or Alcoholic Vessels
<
73
Folk Art Tequila Branding
Folk Art Tequila Branding
Siempre Tequila is a New Craft Spirits Brand with Dynamic Packaging
<
72
Contagious Yawning Billboards
Contagious Yawning Billboards
Cafe Pele's Interactive Ad Reminds People of Their Need for Caffiene
<
71
Screw-Inspired Beer Coolers
Screw-Inspired Beer Coolers
The 'Chill Drill' Uses Sand's Natural Insulation for Beer Cooling
<
70
Cola Cardboard Displays
Cola Cardboard Displays
The 'Give It Back Rack' is Part of the Brand's Big Green Initiative
<
69
Hand-Choreographed Commercials
Hand-Choreographed Commercials
The Coca-Cola Glass Bottle Ad Celebrates Its 100th Anniversary
<
68
LEGO Bottle Caps
LEGO Bottle Caps
Clever Caps Link Up with LEGO for Useful Bottle Cap Recycling
<
67
Kombucha Tea Blends
Kombucha Tea Blends
Toronto's Pekoe Kombucha Bar is an Innovator in the World of Fermented Drinks
<
66
Clever Can Concealers
Clever Can Concealers
These Hide-a-Beer Sleeves Keep Your Outdoor Booze a Secret
<
65
Underwater Oxygen Bars
Underwater Oxygen Bars
This Mexican Bar Entertains with Bubble Guns and Oxygen-Infused Smoothies
<
64
Cloud-Connected Liquor Bottles
Cloud-Connected Liquor Bottles
Johnnie Walker Whisky Tech-Savvily Confirms Age Authenticity
<
63
Tiny Understated Bars
Tiny Understated Bars
The Simplistic Chez Bar in Germany is Extremely Small in Size
<
62
Immaculate Beverage Marketing
Immaculate Beverage Marketing
Innocent Juices Were Rebranded with Decluttered and Haloed Fruits
<
61
Eclectic Seasonal Restaurants
Eclectic Seasonal Restaurants
Gold Cash Gold is a Rustic Farm-to-Table Restaurant in Detroit
<
60
Simplified Cocktail Tools
Simplified Cocktail Tools
The PANCH Cocktail Key Makes It Easy to DIY Classic Cocktails at Home
<
59
Eco Strawberry Packaging
Eco Strawberry Packaging
This Frozen Fruit Bag Idea is Resourceful, Adaptable and Earth-Conscious
<
58
The Rock Star Experience
The Rock Star Experience
Trend Hunter Chats with German about Heineken's Dream Island Experience
<
57
Art-Centric Social Clubs
Art-Centric Social Clubs
The Norwood Club in Chelsea Brings Together the Creative Elite of NYC
<
56
Customizable Eco Bottles
Customizable Eco Bottles
ZAZA Eco Friendly Water Bottles Are Made from Plants
<
55
Quirky Beer Hotels
Quirky Beer Hotels
The Dogfish Inn is a Charming Beer Tourist Attraction in Delaware
<
54
Cold Coffee Brewers
Cold Coffee Brewers
Hario Has Unveiled Its Latest Innovation in Coffee Brewing Equipment
<
53
Artisanal Tea Bars
Artisanal Tea Bars
Samovar's San Francisco Location Seeks to Elevate the Tea-Drinking Experience
<
52
Wristworn Water Bottles
Wristworn Water Bottles
The Wrist Drink Band Offers Hands-Free Hydration
<
51
Bioactive Beauty Drinks
Bioactive Beauty Drinks
Beauty & Go's Drinks Promote a Healthy Glow from the Inside Out
<
50
Antiquated Alleyway Bars
Antiquated Alleyway Bars
This Shanghai Punch Bar Resembles an Old World Establishment
<
49
Elegant Bottle Branding
Elegant Bottle Branding
Leeds Juicery Relies on a Simple and Clean Design for a Healthy Spin
<
48
Wine-Inspired Water Bottles
Wine-Inspired Water Bottles
This Water Design Concept Brands Spring Water Like a Fine Wine
<
47
Floral Juice Packaging
Floral Juice Packaging
'Gestus Juice' Blends Fruit and Flowers in its Labels for a Fresh Look
<
46
Characterized Breakfast Charts
Characterized Breakfast Charts
This Breakfast Guide Reveals What a Consumer's Meal Choice Means
<
45
Parametric Alcohol Packaging
Parametric Alcohol Packaging
These Origami Champagne Cartons Creatively Redress the Drink
<
44
Laser-Cut Brand Logos
Laser-Cut Brand Logos
This Piece of Carlsberg Bar Art is Made of Laser-Sliced Pieces of Plywood
<
43
Opulent Upscale Eateries
Opulent Upscale Eateries
This Jakarta Restaurant Boasts a Two-Storey Wine Cellar
<
42
Chic Alleyway Restaurants
Chic Alleyway Restaurants
El Papagayo is a Stunning Eatery Tucked Away in Córdoba, Argentina
<
41
Adult Summer Camps
Adult Summer Camps
Camp No Counselors Invites Grown-Ups to Enjoy Youthful Freedom with Booze
<
40
Inflatable Party Boats
Inflatable Party Boats
These Personalized Party Devices are Ideal for Summer Relaxing
<
39
Wine Tasting Strips
Wine Tasting Strips
Beringer Transforms the Wine Tasting Experience in-Store with Flavored Strips
<
38
Vintage Ballroom Bistros
Vintage Ballroom Bistros
Wright & Company is an Exciting Detroit Restaurant with Stunning Decor
<
37
Boozy Stocking Flasks
Boozy Stocking Flasks
These Christmas Decoration Designs Creatively Hold a Bottle of Wine
<
36
Artistic Tea Packaging
Artistic Tea Packaging
William Whistle's Branding Boasts Illustrated Design Elements
<
35
Slow Brew Coffee Makers
Slow Brew Coffee Makers
This Stoneware Coffee Maker Gradually Filters for Added Flavor
<
34
Handyman Beer Branding
Handyman Beer Branding
Hodor Craft Beer Packaging was Designed to Be Solid Yet Basic in Structure
<
33
Invitation-Only Arts Associations
Invitation-Only Arts Associations
The Battery is a Chic Members-Only Club in San Francisco
<
32
Wine Bottle Resumes
Wine Bottle Resumes
This Creative Resume Design Doubles as a Vino Label
<
31
Experiential Coffee Boutiques
Experiential Coffee Boutiques
Nespresso's Flagship Coffee Store Encourages Tasting and Discovery
<
30
DIY Whiskey Kits
DIY Whiskey Kits
This Brewing Chamber from the Whiskey Still Company is Handcrafted
<
29
Password-Protected Bars
Password-Protected Bars
Bourbon & Branch is an Unmarked San Francisco Bar Serving Craft Cocktails
<
28
Cartoony Booze Branding
Cartoony Booze Branding
Illustrated Beer Labels Bring Playfulness to Limited Edition Packaging
<
27
Patron Loyalty Packaging
Patron Loyalty Packaging
These Sushi Restaurant Rewards Boxes Thank Regulars for Their Business
<
26
Punny Juice Packaging
Punny Juice Packaging
Purearth's Drink Bottles Combine Good Humor and Health
<
25
Virtual Vino Pop-Ups
Virtual Vino Pop-Ups
This Virtual Wine Vending Machine Pop-Up is Inside a Subway Station
<
24
Magnetic Tea Infusers
Magnetic Tea Infusers
Imbune's Tea Travel Mug Uses Magnets to Brew Loose Leaf Tea
<
23
Heritage-Inspired Food Packaging
Heritage-Inspired Food Packaging
This Wine and Game Meat Products Branding Takes Cues from Biology
<
22
Art Gallery Eateries
Art Gallery Eateries
'Art House Moscow' is Equal Parts Gallery and Locally Sourced Restuarant
<
21
Wine Drinking Hacks
Wine Drinking Hacks
These Extremely Helpful Wine Tips are Here Just in Time for the Weekend
<
20
Water-Flavoring Bottles
Water-Flavoring Bottles
The Core Flavored Water Bottle Concept Infuses Drinks with Fruity Flavors
<
19
Agricultural Alcohol Displays
Agricultural Alcohol Displays
This Rustic Jameson Retail Display Uses the Brand's Iconic Imagery
<
18
DIY Moonshine Machines
DIY Moonshine Machines
This Stainless Steel Moonshine Still is Ideal for Beginner Distillers
<
17
Illustrated Wine Bottle Wraps
Illustrated Wine Bottle Wraps
BLOCD/ Promotional Packaging Pictures the Entire Design Team
<
16
Wine Party Tour Buses
Wine Party Tour Buses
This Sparkling Wine Party Bus is an Upcycled 1968 London Routemaster
<
15
Homey Bar Cafes
Homey Bar Cafes
The La Maison Bleue Cafe Combines an Eatery, a Bar and a Quaint Cafe
<
14
Siamese Beverage Sleeves
Siamese Beverage Sleeves
This Double Beer Carrier is Resourceful in Both Material and Function
<
13
Opulent Champagne Eatery Pop-Ups
Opulent Champagne Eatery Pop-Ups
Krug Champagne Created an Upscale Fish & Chips Pop-Up for London
<
12
Food Factory Eateries
Food Factory Eateries
This Korean BBQ Restaurant was Designed by ARTTA Concept Studio
<
11
Experimental Beer Branding
Experimental Beer Branding
Assorted Beer Packaging Asserts That Identity Design Inevitably Evolves
<
10
Beer-Dispensing Billboards
Beer-Dispensing Billboards
Carlsberg's Free Beer Billboard Serves Samples on Tap
<
9
Vibrant Pop-Up Vodka Bars
Vibrant Pop-Up Vodka Bars
The Ciroc 'London Riviera' Pop-Up Will Be Open for Five Months
<
8
Luxe Sparkling Water Popups
Luxe Sparkling Water Popups
Osheaga's Perrier Greenhouse Introduces an Escape within an Escape
<
7
Cultural Institution Cafes
Cultural Institution Cafes
Pennethorne’s Cafe and Bar is the Latest Eatery at Somerset House
<
6
Botanical Oasis Gin Experiences
Botanical Oasis Gin Experiences
Hendrick's Gin Held a Horticultural Pop-Up Earlier This Year
<
5
Touchscreen Sampling Bars
Touchscreen Sampling Bars
Beam Suntory's Interactive Booth Offers Bourbon Tasting at the Airport
<
4
Branded Festival Pop-Up Motels
Branded Festival Pop-Up Motels
Fosters and Airbnb Created a Pop-up Motel at Finland's Provinssi
<
3
Mobile Champagne Bars
Mobile Champagne Bars
Veuve Clicquot's Pop-Up Bar Concept Offers Luxury On the Go
<
2
Minimalist Juxtaposed Cafes
Minimalist Juxtaposed Cafes
This Coffee Shop Combines Timber & Concrete for a Raw Interior Design
<
1
Branded Experiential Pop-Up Bars
Branded Experiential Pop-Up Bars
This Fun Pimm's Pop-up Teapot Bar Was at Wimbledon 2015
<