The top 2015 drinking trends include a variety of new bar concepts, alcohol brand campaigns and highly innovative product offerings.
Like in many sectors, the push for experiential extras that add overall value was seen reflected in the marketing efforts of plenty of alcohol manufacturers. Pop-up bars remain a phenomenal opportunity for product education and face-to-face interaction with consumers, with the Pimm's tea pot experience at the Wimbledon 2015 tournament being one of the best-received example.
Additionally, the instance of artisan branding and small-batch manufacturing methods serve as ample marketing opportunities for up and coming brands looking to dive into the market of craft distilling and brewing.
To further delve into drinking and hospitality trends that are poised to shape the year ahead, look into our 2016 Trend Report.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
