Wright & Company is an exciting gastro-bistro located in downtown Detroit that fuses vintage design with contemporary style. The stylish establishment opened in the summer of 2014 to an eagerly anticipating (and continually expanding) Detroit food scene.
The restaurant comes from Marc Djozlija and Dave Kwiatkowski, the latter of whom is known for the city's well-known cocktail bar The Sugar House, which features a similar style of decor. The stunning Wright & Company interior features a tin ceiling, animal mounts and a stylized gem-inspired geometric logo that is complemented by craft cocktails, an impressive selection of regional beers and small plates fare.
The historic building now houses a John Varvatos store on its ground floor, which is a sign of a the changing nature of downtown Detroit in itself, while Wright & Company occupies the second floor that was formerly a ballroom.
Key Themes Behind This Trend
- Vintage-inspired Restaurants
- Opportunity for creating more unique, retro-style restaurants that cater to a growing demand for nostalgia in dining experiences.
- Small Plates Menus
- Opportunity for restaurants to offer eclectic and sharable small plates menus to encourage a more social dining experience and expand culinary creativity.
- Design-forward Establishments
- Opportunity for creating restaurants that prioritize striking and memorable design to add to customer enjoyment and to differentiate from competitors.
Where This Applies
- Food and Beverage Industry
- New and established businesses in the food and beverage industry can capitalize on the popularity of retro aesthetic, social dining experiences, and striking design.
- Retail Industry
- Retail businesses can capitalize on significant historical properties by including unique themed restaurants as part of their business offerings, thereby increasing customer satisfaction and overall revenue.
- Hospitality Industry
- The hospitality industry has the opportunity to create compelling offerings that combine accommodations, activities, and unique dining options to create an unforgettable and enjoyable customer experience.
